Truth Initiative is America’s largest nonprofit public health organization dedicated to making tobacco use a thing of the past. Our mission is clear: achieve a culture where all youth and young adults reject tobacco.

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  Truth Initiative · [email protected]
October 31, 2024 at 5:00 PM

Are kids using nicotine in the classroom?

Truth Initiative What to look for and how to talk about risks Oct. 31, 2024 SHARE THIS NEWSLETTER ► Are kids using nicotine in the classroom? What to look for and how to talk about risks According to data from the National Youth To…
  Truth Initiative · [email protected]
October 25, 2024 at 5:05 PM

What is Zyn and what are oral nicotine pouches?

Truth Initiative Pouch brands such as Zyn, On!, and Velo have gained popularity in recent years Oct. 25, 2024 SHARE THIS NEWSLETTER ► What is Zyn and what are oral nicotine pouches? With cigarette smoking on the decline, tobacco co…
  Truth Initiative · [email protected]
October 17, 2024 at 6:24 PM

What is the difference between commercial tobacco and sacred tobacco?

Truth Initiative Sacred tobacco has been used by American Indian nations for centuries Oct. 17, 2024 SHARE THIS NEWSLETTER ► What is the difference between commercial tobacco and sacred tobacco? Tobacco has a central role in many i…
  Truth Initiative · [email protected]
October 10, 2024 at 5:00 PM

Local restrictions on flavored tobacco and e-cigarette products

Truth Initiative Flavors are a key factor in drawing youth to tobacco products Oct. 10, 2024 SHARE THIS NEWSLETTER ► Local restrictions on flavored tobacco and e-cigarette products The U.S. Supreme court has recently taken up FDA v…
  Truth Initiative · [email protected]
October 10, 2024 at 5:00 PM

Local restrictions on flavored tobacco and e-cigarette products

Truth Initiative Flavors are a key factor in drawing youth to tobacco products Oct. 10, 2024 SHARE THIS NEWSLETTER ► Local restrictions on flavored tobacco and e-cigarette products The U.S. Supreme court has recently taken up FDA v…
  Truth Initiative · [email protected]
October 4, 2024 at 2:12 PM

Tobacco imagery in Emmy-nominated animated shows

Truth Initiative Animated shows that contain tobacco depictions are reaching young people Oct. 4, 2024 SHARE THIS NEWSLETTER ► How tobacco imagery in Emmy-nominated animated shows is exposing young people to smoking Four popular an…
  Truth Initiative · [email protected]
September 26, 2024 at 6:00 PM

Tobacco’s harmful impact on Hispanic and Latino Americans

Truth Initiative September marks the start of Hispanic American Heritage Month Sept. 26, 2024 SHARE THIS NEWSLETTER ► Tobacco’s harmful impact on Hispanic and Latino Americans September marks the start of Hispanic American Heritage…
  Truth Initiative · [email protected]
September 19, 2024 at 6:01 PM

Philip Morris International invests in growing Zyn market

Truth Initiative $800 million will be spent on increasing Zyn production Sept. 19, 2024 SHARE THIS NEWSLETTER ► Philip Morris International to invest $800 million to meet growing Zyn market Philip Morris International (PMI), the ow…
  Truth Initiative · [email protected]
September 13, 2024 at 2:01 PM

Are kids using nicotine in the classroom?

Truth Initiative What to look for and how to talk about risks Sept. 13, 2024 SHARE THIS NEWSLETTER ► Are kids using nicotine in the classroom? What to look for and how to talk about risks As students return to the classroom this fa…
  Truth Initiative · [email protected]
September 5, 2024 at 8:23 PM

Significant drop in youth e-cigarette use marks progress

Truth Initiative Nearly 40% of teens who vape frequently remain at high risk for nicotine addiction Sept. 5, 2024 SHARE THIS NEWSLETTER ► Significant drop in youth e-cigarette use marks progress, but nearly 40% of teens who vape fr…
  Truth Initiative · [email protected]
August 29, 2024 at 2:00 PM

Nearly 90% of Instagram posts by tobacco companies violate regulations or guidelines

Truth Initiative Posts include content likely to appeal to young people August 29, 2024 SHARE THIS NEWSLETTER ► Nearly 90% of Instagram posts by tobacco companies violate either federal regulations or guidance on youth marketing Th…
  Truth Initiative · [email protected]
August 23, 2024 at 2:56 PM

Across all 50 states, the same 5 disparities in cigarette smoking persist

Truth Initiative Data show consistent pattern of disparities in cigarette smoking August 23, 2024 SHARE THIS NEWSLETTER ► Across all 50 states, the same 5 disparities in cigarette smoking persist Across the country, data show a con…
  Truth Initiative · [email protected]
August 15, 2024 at 3:07 PM

Celebrity-branded and tech-forward e-cigarettes

Truth Initiative New e-cigarette brands may be contributing to youth uptake August 15, 2024 SHARE THIS NEWSLETTER ► How celebrity-branded and tech-forward e-cigarettes may be contributing to youth nicotine use In the growing e-ciga…
  Truth Initiative · [email protected]
August 8, 2024 at 2:14 PM

Text message quit vaping program proven effective among teens

Truth Initiative Participants were 35% more likely to report not using nicotine August 8, 2024 SHARE THIS NEWSLETTER ► JAMA publishes new study on proven effectiveness of Truth Initiative’s text message quit vaping program among te…
  Truth Initiative · [email protected]
August 2, 2024 at 2:14 PM

Nearly half of all cancer deaths in the U.S. are preventable

Truth Initiative Smoking is a leading risk factor August 2, 2024 SHARE THIS NEWSLETTER ► Nearly half of all cancer deaths in the U.S. are preventable — and smoking is a leading risk factor A new study by the American Cancer Society…
  Truth Initiative · [email protected]
July 25, 2024 at 5:20 PM

Authorities step up measures to address unauthorized e-cigarette sales

Truth Initiative The battle against illegal e-cigarettes has intensified July 25, 2024 SHARE THIS NEWSLETTER ► Authorities step up measures to address unauthorized e-cigarette sales The battle against illegal e-cigarettes has inten…
  Truth Initiative · [email protected]
July 18, 2024 at 4:29 PM

Local restrictions on flavored tobacco and e-cigarette products

Truth Initiative Sales restrictions on flavored tobacco products are gaining momentum July 18, 2024 SHARE THIS NEWSLETTER ► Local restrictions on flavored tobacco and e-cigarette products Sales restrictions on all flavored tobacco …
  Truth Initiative · [email protected]
July 12, 2024 at 1:59 PM

Ohio AG campaign targeting illegal e-cigarettes marks important step to protect young people

Truth Initiative New campaign will combat the flood of illegal e-cigarettes July 12, 2024 SHARE THIS NEWSLETTER ► Ohio AG campaign targeting illegal e-cigarettes marks important step to protect young people The newly announced camp…
  Truth Initiative · [email protected]
July 3, 2024 at 5:30 PM

Zyn rewards program follows Big Tobacco’s marketing playbook

Truth Initiative Users can win prizes by using nicotine July 3, 2024 SHARE THIS NEWSLETTER ► Zyn rewards program follows Big Tobacco’s marketing playbook Amid a dramatic increase in popularity, surging sales, and social media buzz,…
  Truth Initiative · [email protected]
June 27, 2024 at 2:00 PM

How to support someone who wants to break up with their vape

Truth Initiative Parting ways with vaping can be difficult June 27, 2024 SHARE THIS NEWSLETTER ► How to support someone who wants to break up with their vape When someone you care about decides to break up with vaping, it’s importa…
  Truth Initiative · [email protected]
June 20, 2024 at 7:59 PM

Top music videos are viewed billions of times on YouTube – and many feature tobacco

Truth Initiative Top music videos are viewed billions of times on YouTube – and many feature tobacco June 20, 2024 SHARE THIS NEWSLETTER ► Top music videos are viewed billions of times on YouTube – and many feature tobacco Tobacco …
  Truth Initiative · [email protected]
June 14, 2024 at 7:18 PM

DOJ, FDA illicit e-cigarette task force marks critical step in combatting youth vaping crisis

Truth Initiative DOJ, FDA illicit e-cigarette task force marks critical step in combatting youth vaping crisis June 14, 2024 SHARE THIS NEWSLETTER ► DOJ, FDA illicit e-cigarette task force marks critical step in combatting youth va…
  Truth Initiative · [email protected]
June 14, 2024 at 7:18 PM

DOJ, FDA illicit e-cigarette task force marks critical step in combatting youth vaping crisis

Truth Initiative DOJ, FDA illicit e-cigarette task force marks critical step in combatting youth vaping crisis June 14, 2024 SHARE THIS NEWSLETTER ► DOJ, FDA illicit e-cigarette task force marks critical step in combatting youth va…
  Truth Initiative · [email protected]
June 7, 2024 at 4:00 PM

How to support someone on their quit vaping journey

Truth Initiative Stay positive, patient, and encouraging June 7, 2024 SHARE THIS NEWSLETTER ► How to support someone on their quit vaping journey If someone you care about is quitting vaping, they will need extra support and encour…
  Truth Initiative · [email protected]
May 31, 2024 at 2:26 PM

Join the truth Ambassador program

Truth Initiative Applications are open until June 30, 2024 May 31, 2024 SHARE THIS NEWSLETTER ► Join the truth® Ambassador program truth, the award-winning national public health campaign from Truth Initiative, is seeking passiona…
  Truth Initiative · [email protected]
May 24, 2024 at 3:01 PM

To understand tobacco use among AANHPI, representation in research matters

Truth Initiative Wider representation can inform better research May 24, 2024 SHARE THIS NEWSLETTER ► To fully understand tobacco use among AANHPI, representation in research matters May is Asian American, Native Hawaiian, and Pac…
  Truth Initiative · [email protected]
May 16, 2024 at 3:00 PM

Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

Truth Initiative New oral nicotine pouches such as Zyn are gaining ground among athletes May 16, 2024 SHARE THIS NEWSLETTER ► Tobacco and baseball have a long, shared history. Is Zyn the latest chapter? As baseball season gets unde…
  Truth Initiative · [email protected]
May 9, 2024 at 6:59 PM

The tobacco endgame begins

Truth Initiative A commentary from Dr. Koh May 9, 2024 SHARE THIS NEWSLETTER ► The tobacco endgame begins Thanks to an unprecedented Massachusetts Supreme Judicial Court (SJC) ruling last month, the town of Brookline is allowed to …
  Truth Initiative · [email protected]
May 2, 2024 at 4:00 PM

White House decision not to issue menthol rule represents huge loss for public health

Truth Initiative A lost opportunity to save lives, protect youth, and stand up for social justice May 2, 2024 SHARE THIS NEWSLETTER ► White House decision not to issue final menthol rule represents huge loss for public health, soci…
  Truth Initiative · [email protected]
April 25, 2024 at 4:09 PM

Most adult smokers say they want to quit

Truth Initiative Quitting tobacco in all its forms has enormous health benefits April 25, 2024 SHARE THIS NEWSLETTER ► Quitting tobacco Most adult smokers – nearly 70% – say they want to quit, and many make quit attempts each year.…
  Truth Initiative · [email protected]
April 18, 2024 at 4:00 PM

Young people urge White House to take action on menthol

Truth Initiative 27 activists met with White House officials and members of Congress April 18, 2024 SHARE THIS NEWSLETTER ► Young people urge White House to take action on menthol Young people across the country recently united for…
  Truth Initiative · [email protected]
April 11, 2024 at 3:15 PM

State-by-state facts about tobacco

Truth Initiative Smoking prevalence, e-cigarette use, tobacco taxes, and more April 11, 2024 SHARE THIS NEWSLETTER ► 2023 State fact sheets: Smoking prevalence, e-cigarette use, tobacco taxes, and more The tobacco policy landscape …
  Truth Initiative · [email protected]
April 4, 2024 at 5:46 PM

White House delay in issuing final menthol rules represents huge loss for public health

Truth Initiative Lack of action squanders opportunity to save lives, protect youth April 4, 2024 SHARE THIS NEWSLETTER ► White House delay in issuing final menthol and flavored cigar rules represents huge loss for public health, so…
  Truth Initiative · [email protected]
March 29, 2024 at 3:59 PM

Federal appeals court decides major victory for public health

Truth Initiative U.S. Court of Appeals for the Fifth Circuit upholds FDA’s graphic cigarette warnings March 29, 2024 SHARE THIS NEWSLETTER ► In victory for public health, federal appeals court upholds FDA’s graphic cigarette warnin…
  Truth Initiative · [email protected]
March 22, 2024 at 4:00 PM

Young activists join with truth to demand action on menthol cigarettes

Truth Initiative The annual Moment of Action raised voices in support of swift action on menthol March 22, 2024 SHARE THIS NEWSLETTER ► Young activists join with truth® to demand action on menthol cigarettes and flavored cigars In …
  Truth Initiative · [email protected]
March 14, 2024 at 6:39 PM

E-cigarette use linked to prior mental illness diagnosis among college students

Truth Initiative Efforts to improve mental health could help curb e-cigarette use March 14, 2024 SHARE THIS NEWSLETTER ► E-cigarette use linked to prior mental illness diagnosis among college students U.S. college students reportin…
  Truth Initiative · [email protected]
March 7, 2024 at 5:59 PM

Lights, Camera, Tobacco?

Truth Initiative On-screen smoking is rising, even though it influences young people to use tobacco March 7, 2024 SHARE THIS NEWSLETTER ► Lights, Camera, Tobacco? On-screen smoking, which is often glamorized and portrayed as edgy a…
  Truth Initiative · [email protected]
March 1, 2024 at 4:55 PM

Black leaders and public health groups call for ending menthol cigarette sales [updated link]

Truth Initiative Widespread calls for the White House to end menthol cigarette sales March 1, 2024 SHARE THIS NEWSLETTER ► Black leaders and public health groups call for ending menthol cigarette sales Many prominent Black civil ri…
  Truth Initiative · [email protected]
March 1, 2024 at 4:14 PM

Black leaders and public health groups call for ending menthol cigarette sales

Truth Initiative Widespread calls for the White House to end menthol cigarette sales March 1, 2024 SHARE THIS NEWSLETTER ► Black leaders and public health groups call for ending menthol cigarette sales Many prominent Black civil ri…
  Truth Initiative · [email protected]
February 22, 2024 at 4:59 PM

Truth Initiative Awards truth IMPACT Scholarships to young leaders

Truth Initiative Scholarship winners and honorable mentions will receive $5,000 and $1,000 respectively Feb. 22, 2024 SHARE THIS NEWSLETTER ► Truth Initiative Awards truth IMPACT Scholarships to young leaders inspiring change in th…
  Truth Initiative · [email protected]
February 22, 2024 at 4:59 PM

Truth Initiative Awards truth IMPACT Scholarships to young leaders

Truth Initiative Scholarship winners and honorable mentions will receive $5,000 and $1,000 respectively Feb. 22, 2024 SHARE THIS NEWSLETTER ► Truth Initiative Awards truth IMPACT Scholarships to young leaders inspiring change in th…
  Truth Initiative · [email protected]
February 15, 2024 at 6:59 PM

3 ways tobacco use impacts your sex life

Truth Initiative Far from sexy, smoking and vaping can negatively affect a person’s sex life Feb. 15, 2024 SHARE THIS NEWSLETTER ► 3 ways tobacco use impacts your sex life Big Tobacco works hard to make smoking and vaping seem sexy…
  Truth Initiative · [email protected]
February 15, 2024 at 6:59 PM

3 ways tobacco use impacts your sex life

Truth Initiative Far from sexy, smoking and vaping can negatively affect a person’s sex life Feb. 15, 2024 SHARE THIS NEWSLETTER ► 3 ways tobacco use impacts your sex life Big Tobacco works hard to make smoking and vaping seem sexy…
  Truth Initiative · [email protected]
February 9, 2024 at 6:59 PM

Youth have easy access to e-cigarettes online through lax age verification

Truth Initiative TikTok accounts promoting “discreet shipping” services conceal e-cigarettes Feb. 9, 2024 SHARE THIS NEWSLETTER ► Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries T…
  Truth Initiative · [email protected]
February 1, 2024 at 5:00 PM

Public health and civil rights groups call on White House to end menthol cigarette sales

Truth Initiative Leaders took the stage to demand action on menthol cigarettes Feb. 1, 2024 SHARE THIS NEWSLETTER ► Public health and civil rights groups call on White House to stop delaying and end menthol cigarette sales Public h…
  Truth Initiative · [email protected]
January 25, 2024 at 7:10 PM

Quitting vaping in 2024: Top tips and resources

Truth Initiative 2024 could be the year for you or someone you know to quit vaping. Jan. 25, 2024 SHARE THIS NEWSLETTER ► Quitting vaping in 2024: Top tips and resources 2024 could be the year for you or someone you know to quit va…
  Truth Initiative · [email protected]
January 18, 2024 at 8:00 PM

Tobacco use among Hispanic and Latino Americans

Truth Initiative E-cigarettes are the leading tobacco product among Hispanic American youth Jan. 18, 2024 SHARE THIS NEWSLETTER ► Tobacco use among Hispanic and Latino Americans Individuals who are Hispanic or Latino comprise 19.1%…
  Truth Initiative · [email protected]
January 11, 2024 at 4:01 PM

What’s driving young people to quit vaping?

Truth Initiative New Truth Initiative research published in Addictive Behaviors Reports Jan. 11, 2024 SHARE THIS NEWSLETTER ► Concerns about health and mental health increasingly drive young people to quit vaping Young people enrol…
  Truth Initiative · [email protected]
January 4, 2024 at 4:01 PM

Native Hawaiian and Pacific Islander American youth report high levels of e-cigarette use

Truth Initiative Inspiring lives free from smoking, vaping, and nicotine Jan. 4, 2024 SHARE THIS NEWSLETTER ► Native Hawaiian and Pacific Islander American youth report high levels of e-cigarette use Native Hawaiian and Pacific Isl…
  Truth Initiative · [email protected]
December 15, 2023 at 4:01 PM

E-cigarette use among 12th graders declined from 27.3% to 23.2%

Truth Initiative 2023 Monitoring the Future survey shows encouraging declines in youth e-cigarette use Dec. 15, 2023 SHARE THIS NEWSLETTER ► 2023 Monitoring the Future survey shows encouraging declines in youth e-cigarette use and …