Resources for quitting are crucial
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July 24, 2025

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Truth Initiative Statement on FDA’s Authorization of JUUL Products ([link removed])

The Food and Drug Administration (FDA) has authorized the marketing of tobacco and menthol-flavored JUUL e-cigarette products. However, authorization alone is not a guarantee of sustained public benefit over time, especially when the product has a documented history of youth appeal and nicotine addiction. This decision underscores the need for continued vigilance in protecting young people from nicotine initiation – and the importance of helping people who want to quit.

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E-cigarettes: Facts, stats, and regulations ([link removed])

While e-cigarette use prevalence has declined significantly since the heyday of JUUL, an estimated 1.63 million middle and high school students currently use e-cigarettes, which remains a concern. Thousands of flavored, high-nicotine, and relatively cheap e-cigarette products remain on the market – many of them illegally – driving youth use and nicotine addiction.

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Vaping prevention and quit resources: top tips for parents and educators ([link removed])

Parents and educators have an important role to play in reaching students with the information they need to make informed choices, including providing tools to quit if they are already vaping. As new tobacco products continue to appear on the market, it is also increasingly important that parents and educators familiarize themselves with new products that are gaining popularity, such as pouches, lozenges and synthetic nicotine products. Here are some resources for parents, educators, and others working with young people.

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