E-cigarettes have grown bigger, stronger, and cheaper
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Oct. 9, 2025

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How have e-cigarettes changed over time? ([link removed])

From the first “cig-a-like" e-cigarettes to high-tech vapes with screens and speakers, the e-cigarette market is constantly evolving and adapting to keep existing customers and attract new users. As e-cigarettes continue to grow in nicotine concentration and decrease in price, policies are needed to protect young people and resources ([link removed]) are needed to help people of all ages quit.

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Stronger flavor policies, better outcomes for young people ([link removed])

New research published in JNCI Monographs ([link removed]) found that young people who live in areas with strong flavor policies have a lower prevalence of tobacco product use, including flavored products, compared with those who are unprotected by flavored tobacco laws. However, most young people – especially Black, non-Hispanic young people – remain unprotected by strong flavor laws, underscoring the need for equitable policy coverage.

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Tobacco’s harmful impact on Hispanic and Latino Americans ([link removed])

Tobacco companies have a history of targeting Hispanic and Latino American communities, which has contributed to high levels of exposure to tobacco marketing. In fact, Hispanic and Latino American youth experienced the highest levels of exposure to tobacco ads compared to Black and White youth, according to a 2022 study.

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Los Angeles, California: The Los Angeles City Attorney settled a lawsuit against the owners of a tobacco retail chain and an e-commerce site accused of selling flavored tobacco products and selling tobacco to minors in violation of state and city law. The settlement includes $350,000 in civil penalties and injunctive provisions for the defendants for four years.
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