Bigger, cheaper, and more addictive
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May 15, 2025

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Disposable e-cigarettes lead surge in nicotine sales ([link removed])

The e-cigarette market is increasingly dominated by disposable products that have gotten bigger and cheaper ([link removed]) , delivering more nicotine at price points more accessible to young people. New research from the CDC Foundation and Truth Initiative found that the total amount of nicotine sold jumped by 249.2% even though the number of e-cigarette units sold each month rose by only 34.7%, representing more than seven times the growth in unit sales.

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Online social forums may be a valuable resource for young people looking to quit e-cigarettes ([link removed])

Many young people who use e-cigarettes want to quit ([link removed]) , and online social forums may be a valuable resource. According to a Truth Initiative study ([link removed]) , engagement with an online social community dedicated to quitting was associated with increased confidence in the ability to quit and stay quit. With EX Program ([link removed]) , users can access the nation’s most established online quitting community ([link removed]) , while also receiving the proven-effective text message support that can increase the odds of quitting by up to 40%.

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What is Zyn and what are oral nicotine pouches? ([link removed])

With cigarette smoking on the decline, tobacco companies have shifted focus to “smokeless” tobacco products, including oral nicotine pouches. The pouches are sometimes referred to as a "lip pillow" or "upper decky" because of where they are placed between the lip and gum, often under the upper lip. Pouch brands such as Zyn, On!, and Velo have gained popularity in recent years, with sales of nicotine pouch products containing a higher concentration of nicotine (8 mg) having increased more rapidly than products with lower nicotine concentrations (4 mg and 6 mg).

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Baltimore, Maryland: The city of Baltimore filed a lawsuit against Phillip Morris International, accusing the company of violating Baltimore’s Consumer Protection Ordinance by marketing Zyn to minors. The complaint also says the flavor variations of these products are directly trying to appeal to youth and young adults.
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