Tobacco imagery can triple a young person’s odds of starting to vape
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Dec. 5, 2025

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New report finds more than half of top films in 2024 featured tobacco imagery ([link removed])

Over half (51%) of the top 152 box office films released in 2024 contained depictions of tobacco, up from 41% in 2023, according to a new report from NORC at the University of Chicago in collaboration with Truth Initiative. These findings contribute to an ongoing trend of tobacco in pop culture ([link removed]) , with 2024 marking the second year in a row where films containing tobacco depictions increased. Tobacco in popular entertainment persists despite research ([link removed]) showing that tobacco in movies can make young people more likely to smoke, and more recent research ([link removed]) has confirmed that exposure to any tobacco imagery can triple a young person’s odds of starting to vape nicotine.

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For people quitting nicotine, on-screen tobacco use can put a quit attempt at risk ([link removed])

Research shows that on-screen tobacco imagery may hinder quit attempts for people of all ages. Coping with nicotine cravings ([link removed]) is one of the biggest challenges for people quitting nicotine, and according to posts from the EX Community ([link removed]) , the largest online social platform for people quitting nicotine, smoking in TV and movies is a common trigger that has the potential to lead to relapse.

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Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does ([link removed])

Whether someone is quitting smoking, vaping, or any other tobacco product, quitting nicotine is difficult. It’s especially hard to quit “cold turkey” – meaning to stop abruptly without any support or nicotine replacement medications. Access to a network of support – such as counselling, nicotine replacement therapy such as nicotine gum or patches, digital tools, or encouragement from friends or family, can make all the difference. Nobody should have to “white knuckle” through quitting nicotine - here are some proven-effective alternatives backed by science.

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Bourne, Massachusetts: The Board of Health enacted regulations prohibiting the sale of nicotine pouches with more than 6 mg of nicotine.
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Columbia Heights, Minnesota: The city council passed an ordinance to prohibit the sale of flavored tobacco products and phase out tobacco licenses. The ordinance also eliminates price discounting, restricts coupon use, sets minimum package sizes, increases penalties for sales violations, removes purchase/use/possession penalties, and formally defines 'accessory tobacco retailers'.
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