From Truth Initiative <[email protected]>
Subject Lights, camera, addiction
Date July 2, 2025 3:15 PM
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Tobacco imagery in popular entertainment remains a persistent problem
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July 2, 2025

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Lights, Camera, Addiction ([link removed])

Truth Initiative’s seventh annual analysis of tobacco imagery in popular entertainment reveals a troubling picture as smoking continues to permeate top shows, movies, and music videos — despite research that exposure to on-screen smoking imagery can triple a young person’s odds of starting to vape nicotine.

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Breath of Freedom: Reclaiming health as a form of liberation ([link removed])

Breath of Freedom – part of the Culture + Cessation Collective ([link removed]) – is a coalition of community leaders that are reclaiming the narrative around tobacco use in Black communities, equipping Black individuals with the tools, education, and communal support needed to quit. Black communities are disproportionately impacted by tobacco ([link removed]) due to a combination of factors, including a history of targeted marketing, systemic inequities, and discrimination. Learn more about the coalition here ([link removed]) , and check out our free downloadable resources to start a conversation in your community.

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What federal agency cuts mean for tobacco control ([link removed])

On April 1, 2025, the U.S. Department of Health and Human Services (HHS) announced the elimination or significant reduction of staff at two essential agencies that regulate tobacco products, monitor tobacco use, and provide resources to quit. View our web resource ([link removed]) to read about how changes in the federal agency landscape have impacted tobacco control measures.

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Maine: Governor Mills signed into law the state budget which includes a cigarette pack tax increase of $1.50.
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