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  [email protected] · [email protected]
December 18, 2020 at 9:07 AM

3X the impact: $100,000 Holiday TRIPLE Match Challenge

You can make three times the difference during our $100,000 Holiday Triple Match Challenge. Dear John, Our amazing $100,000 Holiday Triple Match Challenge couldn't have come at a more crucial time. The more than 5 million Americans living wit…
  [email protected] · [email protected]
December 15, 2020 at 9:13 AM

Sneak peek: $100,000 Holiday 3X Match Challenge

THREE TIMES your impact on the fight to end Alzheimer's Dear John, We support the doctors and scientists who fight the ravages of Alzheimer's disease through funding vital research, and we provide care and support to those facing this disease…
  [email protected] · [email protected]
December 14, 2020 at 2:16 PM

Last chance -- 2X match ends today.

Please hurry because we're running out of time. Dear John, This is it. It's the very last day. Our much-needed $100,000 Matching Gift Challenge ends at midnight tonight. The clock is ticking. And we still haven't reached this fund…
  [email protected] · [email protected]
December 12, 2020 at 7:47 PM

Time's almost up: Make 2X the impact today. ⏳

This match won't come around again. Dear John, This year someone just like you learned their mother has Alzheimer's disease. Someone just like you is a caregiver to someone with Alzheimer's. That's what our community is made of — …
  Donna McCullough, Alzheimer's Association · [email protected]
December 12, 2020 at 8:47 AM

Action PENDING: 2X Match Challenge

Please hurry; we're running out of time. $100,000 MATCHING GIFT CHALLENGE ENDS: MIDNIGHT December 14 YOUR ACTION: PENDING Dear John, A growing number of people in America are facing Alzheimer's disease. One out of two America…
  Donna McCullough, Alzheimer's Association · [email protected]
December 11, 2020 at 9:12 AM

Short time to do good -- 2X Match Challenge

People are counting on you. Dear John, This year has been unusual for many of us. We've all had the opportunity to focus on what matters most, like staying safe, keeping healthy — and the strength of community. At the Alzheimer's Associ…
  Donna McCullough, Alzheimer's Association · [email protected]
December 10, 2020 at 8:47 AM

{Match alert}: $100,000 Matching Gift Challenge

During this season of giving, please make a gift while it can be matched 2X. Dear John, The holiday season is typically a time for family — for spending time with those we love. And while we celebrate joy and togetherness as best we can…
  [email protected] · [email protected]
December 8, 2020 at 8:47 AM

Announcement: You can double your impact today.

During this season of giving, please make a gift while it can be matched 2X. Dear John, I'm so excited to share with you an extraordinary opportunity to make 2X the difference in the fight against Alzheimer's disease. The holidays are th…
  Donna McCullough, Alzheimer's Association · [email protected]
December 6, 2020 at 12:07 PM

Response urgently needed: 4X Match

Hurry! Your gift can be matched four times. Dear John, Alzheimer's disease is a triple threat unlike any other disease — with soaring prevalence, lack of effective treatment and enormous costs. After #GivingTuesday, a donor who wishes to rem…
  Donna McCullough, Alzheimer's Association · [email protected]
December 5, 2020 at 8:53 AM

The next 24 hours are critical. ⏳

Have your gift matched 4X. Dear John, Earlier this week, the generosity of friends like you on #GivingTuesday inspired a donor who wishes to remain anonymous to kick off the holiday season by offering to match all gifts made to this challenge…
  Beth Kallmyer, Alzheimer's Association · [email protected]
December 4, 2020 at 7:58 PM

FWD: Following up on yesterday's 4X Match announcement

Dear John, I saw this email from Donna earlier today and wanted to make sure you did too. She's right: People living with Alzheimer's disease need our help this holiday season — and this is the best time to make a difference because your gift can be matched 4X, up to $10…
  Donna McCullough, Alzheimer's Association · [email protected]
December 4, 2020 at 9:08 AM

Following up on yesterday's 4X Match announcement

Right now your gift can be matched 4X. Dear John, Last year, our free 24/7 Helpline (800.272.3900) answered nearly 250,000 calls — and the days after Thanksgiving and Christmas were among the busiest, as the stress felt by many impacted by Al…
  Donna McCullough, Alzheimer's Association · [email protected]
December 3, 2020 at 8:48 AM

Big News: Rare 4X match opportunity now available.

Starting now, your gift can be matched 4X. Dear John, On #GivingTuesday, our community joined together to help us get closer to our vision of a world without Alzheimer's and all other dementia. A donor who wishes to remain anonymous was so i…
  Donna McCullough, Alzheimer's Association · [email protected]
December 2, 2020 at 1:37 AM

Time's almost up -- #GivingTuesday is ending.

Don't miss your chance to have your gift go 2X as far on #GivingTuesday. Dear John, I couldn't let #GivingTuesday end without offering you one more opportunity to join the fight against Alzheimer's disease with your first gift to our $65…
  Donna McCullough, Alzheimer's Association · [email protected]
December 1, 2020 at 6:47 PM

We're halfway through #GivingTuesday. Have you made your gift?

$650,000 Match Challenge support pending. Please respond. Dear John, #GivingTuesday, the biggest day of global giving of the year, is halfway over. If you've already made your #GivingTuesday gift, thank you. People from around the world …
  Donna McCullough, Alzheimer's Association · [email protected]
November 30, 2020 at 9:17 AM

Tomorrow is #GivingTuesday.

Get a head start: Your gift today can be matched. Dear John, Tomorrow is #GivingTuesday, a global day of giving that is celebrated by millions around the world. What makes this #GivingTuesday special for everyone facing Alzheimer's disease is…
  Donna McCullough, Alzheimer's Association · [email protected]
November 28, 2020 at 8:37 AM

[Match Alert] Will you rise to the challenge?

You have the chance to make twice the impact. Don't wait. Dear John, This weekend, many of us will spend our time making holiday lists and searching for gifts. Please take just a few moments to give something special this upcoming #GivingTues…
  Donna McCullough, Alzheimer's Association · [email protected]
November 27, 2020 at 8:57 AM

Matching Gift Challenge + Black Friday = Unbelievable

Black Friday just got better. Dear John, I hope you had a wonderful Thanksgiving. As we unofficially kick off holiday shopping today, I wanted to make sure you knew about this important opportunity to make twice the impact in the fight agains…
  Donna McCullough, Alzheimer's Association · [email protected]
November 23, 2020 at 9:22 AM

Special match announcement (see inside for details)

Start your day with a gift that can go twice as far. Dear John, I know you're passionate about ending Alzheimer's disease, so I couldn't wait to tell you about this new opportunity. For a limited time, you can be part of our $650,000 Matching…
  Donna McCullough, Alzheimer's Association · [email protected]
November 16, 2020 at 9:02 AM

So close to achieving 3X the impact

Don't wait. Your gift can be matched 3X in our $250,000 Holiday Triple Match Challenge. Dear John, We're getting closer to our goal in our $250,000 Holiday TRIPLE Match Challenge. But we still need your help to achieve this …
  Donna McCullough, Alzheimer's Association · [email protected]
November 15, 2020 at 12:47 PM

Time's running out to triple your impact.

Your gift can be matched 3X in our $250,000 Holiday Triple Matching Gift Challenge. Dear John, What kind of difference does your support make? You're the reason we can provide care and support around-the-clock through our 24/…
  Donna McCullough, Alzheimer's Association · [email protected]
November 13, 2020 at 8:47 AM

Holiday 3X Match: Triple your impact

You can TRIPLE your impact in the fight against Alzheimer's. Dear John, The holidays are approaching, and Alzheimer's disease brings its own challenges to a season built around sharing joy and celebration. That's why longtime Alzheimer's Ass…
  Cheryl Gross, supporter of the Alzheimer's Association · [email protected]
November 12, 2020 at 7:32 PM

Triple your impact and provide help and hope.

Your gift can be triple-matched during our $250,000 Holiday Triple Match Challenge. Dear John, What if I told you that if everyone reading this email gave $16 right now, we could help the millions of people living with Alzheimer's disease by …
  Cheryl Gross, friend of the Alzheimer's Association · [email protected]
November 12, 2020 at 8:52 AM

Why I've pledged to triple-match your gift

Your gift can be triple-matched during our $250,000 Holiday Triple Match Challenge. Dear John, Three months before my mother, Nadine, passed away, she arrived at my house for our regular Wednesday get-together. But something …
  Donna McCullough, Alzheimer's Association · [email protected]
November 10, 2020 at 8:47 AM

Cheryl is waiting to triple-match your gift.

Your gift can go 3X as far during our $250,000 Holiday Triple Match Challenge. Dear John, I continue to be inspired by our community and your dedication to the fight to end Alzheimer's. I didn't want you to miss this special $250,000 Holiday …
  Cheryl Gross, supporter of the Alzheimer's Association · [email protected]
November 7, 2020 at 8:46 AM

Extraordinary opportunity: Triple your impact

Your gift can be triple-matched in our $250,000 Holiday Triple Match Challenge. Dear John, I know Donna shared the news about my $250,000 Holiday Triple Match Challenge. I thought you might like to hear from me, a fellow supp…
  Harry Johns · [email protected]
November 6, 2020 at 11:25 PM

Important Update Potential New Alzheimer's Drug Treatment

Important Update Potential New Alzheimer’s Drug Treatment This message is sent to all Alzheimer's Association and Alzheimer's Impact Movement board members, all Alzheimer's Association staff, and volunteers and supporters of AI…
  Donna McCullough, Alzheimer's Association · [email protected]
November 6, 2020 at 9:36 AM

New $250,000 Holiday Triple Match Challenge -- Response requested

You can TRIPLE your impact in the fight against Alzheimer's. Dear John, Ready to make a difference? I'm so excited to share with you an extraordinary new $250,000 Holiday Triple Match Challenge made possible by our Zenith Society member and l…
  Alzheimer's Association · [email protected]
November 5, 2020 at 8:48 AM

Thankful for all caregivers this month

Join us in recognizing Alzheimer's caregivers nationwide. Dear John, Please join us today in recognition of National Family Caregivers Month. Caregivers play a vital role in the fight against Alzheimer's disease. Their daily dedication became…
  Alzheimer's Association · [email protected]
November 3, 2020 at 11:04 AM

CVS Health kicks off its support for the Alzheimer's Association

Dear John, We are excited to announce that during National Family Caregivers Month CVS Health will hold its second national in-store fundraising campaign for the Alzheimer's Association. The campaign is part of CVS Health's three-year, $10 million corporate comm…
  Donna McCullough, Alzheimer's Association · [email protected]
November 2, 2020 at 8:47 AM

Celebrate National Family Caregivers Month.

Will you join with us today to honor caregivers? Dear John, This November, National Family Caregivers Month, we come together to honor and celebrate the 16 million caregivers in the United States who selflessly care for those living with Alzhe…
  Donna McCullough, Alzheimer's Association · [email protected]
November 1, 2020 at 8:43 AM

Which 2021 Supporter Card do you like best?

Which do you like best? Dear John, You're a member of our community and your opinion matters to me. So, I wanted to ask you to vote for your favorite design for our 2021 Alzheimer's Association Supporter Card. To vote, simply click on the…
  Harry Johns · [email protected]
October 29, 2020 at 3:44 PM

Exciting News: Potential New Alzheimer's Drug Treatment

Exciting News: Potential New Alzheimer’s Drug Treatment This message is sent to all Alzheimer's Association and Alzheimer's Impact Movement board members, all Alzheimer's Association staff, and volunteers and supporters of AIM and the Alzheimer's Ass…
  Donna McCullough, Alzheimer's Association · [email protected]
October 27, 2020 at 7:53 AM

[Match status] Time is running out. ⌛

Hurry: There's limited time left for your gift to have 2X the impact. Dear John, When you become a caregiver for someone living with Alzheimer's, your world changes in many ways. Alzheimer's disease upended longtime friend and Alzheimer's Ass…
  Donna McCullough, Alzheimer's Association · [email protected]
October 25, 2020 at 7:44 AM

FWD: Will you accept the challenge?

Dear John, I'm writing to make sure you've had the chance to read the email below, which Donna McCullough sent you yesterday. We only have a few days left until our deadline of October 31 for our $100,000 October Matching Gift Challenge, and we need your support. Cheryl G…
  Donna McCullough, Alzheimer's Association · [email protected]
October 24, 2020 at 7:43 AM

Will you accept the challenge?

Your gift can be matched 2X in our $100,000 October Matching Gift Challenge. Dear John, Anyone who has ever been or known an Alzheimer's disease caregiver realizes it can be a demanding, unpaid, full-time commitment. Yet, there are little thi…
  Donna McCullough, Alzheimer's Association · [email protected]
October 22, 2020 at 8:00 AM

How will you make 2X the impact today?

You can double your impact when you donate today. Dear John, We're in the midst of our $100,000 October Matching Gift Challenge, but time is running out. When you think of the challenges Alzheimer's disease caregivers face, and how much more …
  Donna McCullough, Alzheimer's Association · [email protected]
October 20, 2020 at 8:07 AM

Match challenge: Action pending

Your gift can go twice as far to help end Alzheimer's. Dear John, Cheryl lost her mother, Nadine, to Alzheimer's in 2011 after caring for her for a decade. Along her journey dealing with this disease, Cheryl became a dedicated supporter of th…
  Donna McCullough, Alzheimer's Association · [email protected]
October 18, 2020 at 8:02 AM

Support our $100,000 October Matching Gift Challenge.

Your gift can be matched 2X in our $100,000 October Matching Gift Challenge. Dear John, Cheryl Gross' mother, Nadine, passed away from Alzheimer's in 2011, after living with the disease for a decade. Like millions of people across America, Ch…
  Donna McCullough, Alzheimer's Association · [email protected]
October 16, 2020 at 8:03 AM

Now available: $100,000 Matching Gift Challenge

Your gift can be matched during our $100,000 October Matching Gift Challenge. Dear John, Alzheimer's is a thief that takes from so many — not just the more than 5 million Americans living with the disease, but their 16 million caregivers too. …
  John Funderburk, Vice President, Advocacy, Alzheimer's Association · [email protected]
October 15, 2020 at 7:22 AM

Urge Congress to pass the Improving HOPE for Alzheimer's Act.

Add your name today to make your voice heard. Dear John, Thank you for your support in the fight to end Alzheimer's disease. Advocacy is one of our most powerful tools to fight for the needs and rights of those impacted by this devastating dis…
  Donna McCullough, Alzheimer's Association · [email protected]
October 12, 2020 at 1:27 PM

We have been given 24 more hours.

We have a few more hours to double the impact of every gift. Dear John, The deadline for our $50,000 100-Hour Match Challenge has just been extended — but only for 24 hours. That means you have one last chance to take advantage of this amazin…
  Donna McCullough, Alzheimer's Association · [email protected]
October 11, 2020 at 5:41 PM

Final hours to make 2X the impact

Only a few hours left to double your impact in the fight to end Alzheimer's. Dear John, It's the final hours of your opportunity to have your gift make 2X the impact in the fight to end Alzheimer's disease. I've seen the power of our community…
  Donna McCullough, Alzheimer's Association · [email protected]
October 11, 2020 at 5:27 AM

Last day to make 2X the impact

Hurry: Your gift can still go twice as far. Dear John, When Bob Thistle, a very generous supporter, offered $50,000 in research funding in honor of his late foster brother, Jack, and challenged us to raise $50,000 in 100 hours, I knew it'd be …
  Donna McCullough, Alzheimer's Association · [email protected]
October 10, 2020 at 3:26 PM

The difference 38 hours can make.

We have 38 hours left while your gift can go twice as far. Dear John, This is urgent: You only have 38 hours left to donate while you can make 2X the impact for the more than 5 million people living with Alzheimer's and their 16 million caregi…
  Donna McCullough, Alzheimer's Association · [email protected]
October 9, 2020 at 1:26 PM

Just 64 hours to go: Urgent $50,000 100-Hour Match Challenge

For a limited time your gift can go 2X as far. Dear John, In some way, shape or form, Alzheimer's disease has touched the life of you or someone you know. No one can escape its shadow. When it comes to fighting Alzheimer's, we can all ma…
  Donna McCullough, Alzheimer's Association · [email protected]
October 8, 2020 at 5:26 PM

A short time to make a big difference

We have less than 100 hours to raise $50,000; and your gift can go twice as far. Dear John, Since my last email to you earlier today, 12 hours have gone by. That may not seem like a lot — but every hour counts until midnight on October 11…
  Donna McCullough, Alzheimer's Association · [email protected]
October 8, 2020 at 5:36 AM

We have 100 hours...

For only 100 hours your gift can go twice as far. Dear John, Sometimes we think we have all the time in the world. It's not the minutes and hours themselves that matter, though. It's what we do with them — how we use them to shape our liv…
  Beth Kallmyer, Alzheimer's Association · [email protected]
October 5, 2020 at 8:36 AM

FWD: Today: You can triple your impact.

Dear John, I'm Beth Kallmyer, Alzheimer's Association vice president of Care and Support, and I wanted to make sure that you saw Donna's email below about our exciting TRIPLE matching gift opportunity. Your gift can go 3X as far when you join our fight today. …
  Donna McCullough, Alzheimer's Association · [email protected]
October 4, 2020 at 8:36 AM

Today: You can triple your impact.

Matching gift challenge: 3X the difference Dear John, Our vision is a world without Alzheimer's disease and all other dementia. You share that vision — and today, you have a chance to give us 3X the power in our fight to end Alzheimer's. A ge…