Get a head start: Your gift today
can be matched.

Alzheimer's Association

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DONATE NOW

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$650,000 Matching Gift Challenge

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Dear John,

Tomorrow is #GivingTuesday, a global
day of giving that is celebrated by millions around the world. What
makes this #GivingTuesday special for everyone facing Alzheimer's
disease is that all gifts can be matched for TWICE the impact during
our $650,000 Matching Gift Challenge.

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Incredible opportunity - make
2X the impact this #GivingTuesday:

$16 can become $32.

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$30 can become $60.

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$50 can become $100.

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Double my gift now.

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We are thankful to longtime friend and
Zenith Society member Cheryl Gross, who has pledged $650,000 to help
advance the technology that powers our global research efforts and our
care and support programs, improving countless lives. Cheryl's
challenge ends December 31, but there is no need to wait - you
can make double the impact right now. Cheryl has pledged this amazing
challenge in honor of her mother, who battled Alzheimer's for the last
10 years of her life before she sadly passed away in 2011.

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You might be clicking on some gifts
today considering it's Cyber Monday, but I hope you'll consider
clicking to deliver some hope today as well. Will you join us right
this minute to help unlock $650,000 in matching gift funds that will
help in the fight to end Alzheimer's?

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Donate Now

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Taking part in #GivingTuesday is
taking part in:

* Supporting 590 best-of-field research projects in 31 countries.
* Ensuring that when someone reaches out in the middle of the
night or the middle of the day, they can find the resources and
support they need, and connect with master's-level clinicians
via our free 24/7 Helpline (800.272.3900).
* Fighting for federal and state policies that will protect those
living with Alzheimer's and support their dedicated caregivers.

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That's what you'll make possible with your generous gift today. You'll
give hope to millions of people and families facing Alzheimer's
- at a time when hope is urgently needed. Your gift today will
help further our mission to lead the way to end Alzheimer's and all
other dementia - by accelerating global research, driving risk
reduction and early detection, and maximizing quality care and
support.

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We need as many people as possible in
the fight this #GivingTuesday. Today, I want to invite you to join
with us with your first gift because, right now, it can make TWICE the
impact. Will you make your first gift right now?

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Donate Now

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The COVID-19 pandemic has been
particularly hard on the Alzheimer's community, and the holiday season
can heighten stress. Your gift to our $650,000 Matching Gift Challenge
can provide help and hope - hope for breakthrough research,
effective treatments, greater access to care and support and,
ultimately, a cure for this devastating disease.

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I can't think of a more meaningful
gift this holiday season. Make your #GivingTuesday gift today while it
can go TWICE as far.

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Sincerely,

Donna McCullough
Chief Field and Development Officer

Forward

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Facebook

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Twitter

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P.S. When the clock strikes midnight
tomorrow, #GivingTuesday will be over. But our work doesn't stop
- we still need your support. Please join with us right now
while your gift can be matched for 2X the impact.

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Donate Now

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$650,000 Matching Gift Challenge

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Your donation will strengthen our efforts
to advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2020 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org

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