From Cheryl Gross, friend of the Alzheimer's Association <[email protected]>
Subject Why I've pledged to triple-match your gift
Date November 12, 2020 8:52 AM
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Your gift can be triple-matched during our
$250,000 Holiday Triple Match Challenge.

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Dear John,

Three months before my mother, Nadine, passed
away, she arrived at my house for our regular Wednesday get-together.
But something about her face had changed. She looked at me and said,
"Who are you?"

I didn't cry when my mom didn't recognize me. In
the three years I cared for her, I tried to never let her see me cry.

That moment, forever etched in my mind, is the
human cost of Alzheimer's disease. It's something I never want another
daughter - or son, sibling, sister or friend - to have to
go through. That's why I'm writing to you today.

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The Alzheimer's Association was there for my
family from day one, with information, resources, advocacy; and
perhaps most importantly, a community to get us through some of the
toughest times of our lives. It's because of that community that I've
pledged to triple-match every gift made to this $250,000 Holiday
Triple Match Challenge - up to $250,000.

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Donate Now

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My gift will support the Association's efforts to
advance the technology that powers its global research efforts and its
care and support programs.

Your gift today will help provide the care and
support vitally needed by families like mine, while also advancing
critical research toward methods of treatment, prevention and,
ultimately, a cure for the terrible disease that has robbed my family,
and millions of others, of so much.

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But this match is only available for a short time,
so this is the perfect time to make your first gift to support the
Association's crucial work. Please, make your gift now, while it can
have triple the impact.

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My mother Nadine and me

The more involved I got with my mom's care -
and with the Alzheimer's Association - the more I wanted to
help, however I could, in the fight against this terrible disease.
Will you continue the leadership you've shown in the fight against
Alzheimer's with a generous gift today, while your impact can be
tripled?

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I hope you'll join me and support the
Association's mission to lead the way to end Alzheimer's and all other
dementia - by accelerating global research, driving risk
reduction and early detection, and maximizing quality care and
support.

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Your gift today can have 3X the impact in
providing Alzheimer's care and support and advancing critical
research.

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Donate Now

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Your gift to the Alzheimer's Association today
will support the Association's mission as they lead the way to end
Alzheimer's and all other dementia - by accelerating global
research, driving risk reduction and early detection, and maximizing
quality care and support.

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Thank you,
Cheryl Gross

Alzheimer's Association Zenith Society member and
volunteer

Forward

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Your donation will strengthen our efforts to
advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2020 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org

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® | Donate

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