Dear John,

I'm writing to make sure you've had
the chance to read the email below, which Donna McCullough sent you
yesterday. We only have a few days left until our deadline of October
31 for our $100,000 October Matching Gift Challenge, and we need your
support.

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Cheryl Gross has pledged to match
every donation made to our $100,000 October Matching Gift Challenge,
up to a total of $100,000. She lost her mother to Alzheimer's in 2011,
after a brave, decade-long fight. Cheryl's gift will support the
Association's efforts to advance the technology that powers our global
research efforts and support programs.

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Right now, every hour counts. Every
dollar counts. Your gift counts. In fact, if everyone receiving this
email gives $16 now, we could reach our goal and have 2X the impact to
support the fight to end Alzheimer's. Your gift can advance critical
research and ensure caregivers have access to online support and
information at their fingertips at

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alz.org and through our 24/7 Helpline
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(800.272.3900).

Will you please help today, so we can
reach our goal and continue to provide care and support and advance
research?

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Thank you for giving. As always, your
generosity will help support our mission to lead the way to end
Alzheimer's and all other dementia - by accelerating global
research, driving risk reduction and early detection, and maximizing
quality care and support. And right now,

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every dollar you give can go 2X as far.

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Sincerely,

Beth Kallmyer

Vice President of Care and Support

---------- Forwarded message
----------

From: Donna McCullough, Alzheimer's
Association
Sent: Saturday, October 24, 2020

To: John
xxxxxx

Subject: Will you accept the
challenge?

Your gift can be matched 2X in our
$100,000 October Matching Gift Challenge.

Alzheimer's Association

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DONATE NOW

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$100,000 October Matching Gift Challenge

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Dear John,

Anyone who has ever been or known an
Alzheimer's disease caregiver realizes it can be a demanding, unpaid,
full-time commitment.

Yet, there are little things we can do
to help. A call of encouragement, a few hours of coverage so
caregivers can enjoy some time off, a friendly visit with a cup of tea
or a gift basket - all of these gestures can show we care and
provide support.

The fact is those little things aren't
so little after all. And neither is the gift you send today, as you
can make twice the impact in the fight against Alzheimer's during our
$100,000 October Matching Gift Challenge. Will you please give now?

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$16 can become $32.

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$30 can become $60.

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$50 can become $100.

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Double my gift now.

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John, we've
gotten closer in recent days, thanks to those who have already given.
But the October 31 deadline will be here soon, and we need your
support. There are more than 5 million people living with Alzheimer's
in America today and 16 million caregivers, so your gift is urgently
needed to provide care and support and advance research.

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I hope you'll help. Your generosity will support our mission to lead
the way to end Alzheimer's and all other dementia - by
accelerating global research, driving risk reduction and early
detection, and maximizing quality care and support.

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Our $100,000 October Matching Gift
Challenge is made possible thanks to Cheryl Gross, who has pledged to
match every donation made to our $100,000 October Matching Gift
Challenge, up to a total of $100,000. She lost her mother to
Alzheimer's in 2011, after a brave, decade-long fight.

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Cheryl has dedicated her gift to
support the Association's efforts to advance the technology that
powers our global research efforts and support programs. As Cheryl
says, "You just have to get involved and do what you can to stop
this devastation."

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The devastation has been even greater
this year because of the COVID-19 pandemic. Many long-term care
settings didn't have the resources they needed to fight it. Caregivers
are often unable to see their loved ones during this strenuous time,
and others caring for someone at home may not have access to respite
or adult day care. It's extremely clear that we must do more to
provide outreach, advance research and deliver caregiver support
- and every day counts.

John, you
understand the urgency we face. It's not just a race to raise $100,000
by October 31. It's a much more critical race to provide the
much-needed care and support services and advance research toward
methods of treatment, prevention and, ultimately, a cure. Until that
happens, we're all at risk. Every dollar is important, so I know you
won't want to miss the opportunity to have the impact of your
generosity multiplied 2X during our $100,000 October Matching Gift
Challenge.

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Please join us in the fight to end
Alzheimer's while your gift can be matched before the October 31
deadline.

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Thank you,

Donna McCullough
Chief Field and Development Officer

Forward

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Facebook

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Twitter

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P.S. Cheryl has turned her love
for her mother into a deep passion for fighting Alzheimer's. As you
think about America's 16 million Alzheimer's caregivers and the
crucial role they play in caring for the more than 5 million people
living with the disease, please make your own donation now.

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Donate Now

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Your donation will strengthen our efforts
to advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2020 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org

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® | Donate

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