Truth Initiative · [email protected]

April 14, 2022 at 5:00 PM

5 important things to know about the removal of menthol cigarettes and flavored cigars from the market

Truth Initiative Here’s how eliminating menthol cigarettes and flavored cigars from the market can make an impact. April 14, 2022 SHARE THIS NEWSLETTER ► 5 important things to know about the removal of menthol cigarettes and flavor…

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April 14, 2022 at 5:00 PM

5 important things to know about the removal of menthol cigarettes and flavored cigars from the market

Truth Initiative Here’s how eliminating menthol cigarettes and flavored cigars from the market can make an impact. April 14, 2022 SHARE THIS NEWSLETTER ► 5 important things to know about the removal of menthol cigarettes and flavor…

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April 7, 2022 at 5:00 PM

Young people share how nicotine use affected their stress

Truth Initiative In observance of Stress Awareness Month, explore firsthand accounts from young people who know the cycle of nicotine withdrawal from vaping and how This is Quitting helped. April 7, 2022 SHARE THIS NEWSLETTER ► You…

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March 31, 2022 at 7:44 PM

Action needed: Tobacco in pop culture

Truth Initiative Entertainment media and pop culture continue to portray tobacco use positively, as a normal social behavior and as glamorous, rebellious and edgy. March 31, 2022 SHARE THIS NEWSLETTER ► Action needed: Tobacco in po…

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March 24, 2022 at 5:00 PM

What is synthetic nicotine and what does it mean for the youth vaping epidemic?

Truth Initiative Here are important things to know about synthetic nicotine right now. March 24, 2022 SHARE THIS NEWSLETTER ► What is synthetic nicotine and what does it mean for the youth vaping epidemic? Manufacturers of e-cigare…

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March 24, 2022 at 5:00 PM

What is synthetic nicotine and what does it mean for the youth vaping epidemic?

Truth Initiative Here are important things to know about synthetic nicotine right now. March 24, 2022 SHARE THIS NEWSLETTER ► What is synthetic nicotine and what does it mean for the youth vaping epidemic? Manufacturers of e-cigare…

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March 17, 2022 at 5:00 PM

Breath of Stress Air is calling a vape what it truly is

Truth Initiative The new youth prevention and education effort from truth is debunking the marketing of e-cigarettes as stress relievers. March 17, 2022 SHARE THIS NEWSLETTER ► Breath of Stress Air is calling a vape what it truly i…

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March 17, 2022 at 4:59 PM

Breath of Stress Air is calling a vape what it truly is

Truth Initiative The new youth prevention and education effort from truth is debunking the marketing of e-cigarettes as stress relievers. March 17, 2022 SHARE THIS NEWSLETTER ► Breath of Stress Air is calling a vape what it truly i…

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March 10, 2022 at 8:57 PM

Truth Initiative makes the top 10 list for Fast Company’s most innovative nonprofits of 2022

Truth Initiative We’re honored to be one of Fast Company’s most innovative nonprofits for 2022. March 10, 2022 SHARE THIS NEWSLETTER ► Truth Initiative makes the top 10 list for Fast Company’s most innovative nonprofits of 2022 We’…

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March 3, 2022 at 6:59 PM

How tobacco companies have used women’s history and equality struggles to sell cigarettes

Truth Initiative For Women’s History Month, take a look at just a few key moments in the history of marketing tobacco to women. March 3, 2022 SHARE THIS NEWSLETTER ► How tobacco companies have used women’s history and equality stru…

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February 24, 2022 at 8:36 PM

How the tobacco industry is renewing its assault on science

Truth Initiative We applaud the appointment of Dr. Robert Califf as Commissioner of the FDA. Feb. 24, 2022 SHARE THIS NEWSLETTER ► How the tobacco industry is renewing its assault on science The tobacco industry has reinvigorated i…

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February 17, 2022 at 8:13 PM

Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth from nicotine addiction

Truth Initiative We applaud the appointment of Dr. Robert Califf as Commissioner of the FDA. Feb. 17, 2022 SHARE THIS NEWSLETTER ► Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth …

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February 10, 2022 at 4:59 PM

As Oscar season kicks off, tobacco imagery still pervades movies

Truth Initiative This year’s Oscar nominations come at a time when tobacco in movies remains a pervasive problem. Feb. 10, 2022 SHARE THIS NEWSLETTER ► As Oscar season kicks off, tobacco imagery still pervades movies This year’s Os…

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February 10, 2022 at 4:59 PM

As Oscar season kicks off, tobacco imagery still pervades movies

Truth Initiative This year’s Oscar nominations come at a time when tobacco in movies remains a pervasive problem. Feb. 10, 2022 SHARE THIS NEWSLETTER ► As Oscar season kicks off, tobacco imagery still pervades movies This year’s Os…

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February 3, 2022 at 6:24 PM

Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized, too

Truth Initiative Out of 114 total streaming episodes with tobacco, only one could be classified as anti-smoking, according to research findings. Feb. 3, 2022 SHARE THIS NEWSLETTER ► Smoking and vaping in young people’s favorite sho…

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January 27, 2022 at 8:02 PM

truth opioid education campaign increases knowledge, lowers stigma

Truth Initiative New data show that the nationally recognized truth campaign can successfully be adapted to spread the word about opioid misuse. Jan. 27, 2022 SHARE THIS NEWSLETTER ► truth opioid education campaign increases knowle…

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January 27, 2022 at 8:01 PM

truth opioid education campaign increases knowledge, lowers stigma

Truth Initiative New data show that the nationally recognized truth campaign can successfully be adapted to spread the word about opioid misuse. Jan. 27, 2022 SHARE THIS NEWSLETTER ► truth opioid education campaign increases knowle…

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January 20, 2022 at 9:15 PM

Music videos popular with young people frequently feature tobacco imagery

Truth Initiative Find out how music videos are a major pop culture influence and prove to be common sources of tobacco imagery. Jan. 20, 2022 SHARE THIS NEWSLETTER ► Music videos popular with young people frequently feature tobacco…

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January 13, 2022 at 7:35 PM

Nicotine on demand

Truth Initiative As young people watched more video content than ever before in 2020, pervasive smoking and vaping imagery lit up their screens. Jan. 13, 2022 SHARE THIS NEWSLETTER ► Nicotine on demand Fourth annual report looking …

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January 6, 2022 at 6:31 PM

More than half of young people consider quitting vaping in 2022, new survey finds

Truth Initiative It is more important than ever to promote resources and tools that will help young people successfully quit vaping. Jan. 6, 2022 SHARE THIS NEWSLETTER ► More than half of young people consider quitting vaping in 2…

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December 16, 2021 at 8:33 PM

New survey shows progress on curbing teen vaping, but e-cigarette use remains high

Truth Initiative The 2021 Monitoring the Future (MTF) survey data show progress in the fight to curb youth nicotine vaping, however more is needed to accelerate progress. Dec. 16, 2021 SHARE THIS NEWSLETTER ► New survey shows progr…

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December 9, 2021 at 8:57 PM

Exploring mental health and community healing at Teen Vogue Summit

Truth Initiative In case you missed it, Truth Initiative Youth Board Liaison, Giana Darville, joined two other activists for a panel on mental health and community Dec. 9, 2021 SHARE THIS NEWSLETTER ► Exploring mental health and co…

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December 7, 2021 at 7:09 PM

Self-care + Activism

Take better care of yourself and others with these mental health tips and resources.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌…

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December 2, 2021 at 7:36 PM

How to support someone after they break up with their vape

Truth Initiative Learn how you can be there for someone who is looking to quit. Dec. 2, 2021 SHARE THIS NEWSLETTER ► How to support someone after they break up with their vape If someone you care about is quitting vaping, it can be…

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  truth · [email protected]

November 24, 2021 at 4:24 PM

Score FREE truth merch on Black Friday

LIMITED TIME ONLY. Get free vintage merch when you spend $35+ Black Friday thru Cyber Monday  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ …

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November 18, 2021 at 8:56 PM

New report: Vaping in the workplace

Truth Initiative The Truth Initiative Tobacco/Vape-Free College Program is offering grants of up to $20,000 to community colleges and minority-serving institutions Nov. 18, 2021 SHARE THIS NEWSLETTER ► Vaping in the workplace Until…

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November 11, 2021 at 4:21 PM

Local flavor policies succeed in reducing availability of flavored tobacco products, new research shows

Truth Initiative Local policies restricting flavored tobacco products successfully reduced product availability and more. Nov. 11, 2021 SHARE THIS NEWSLETTER ► Local flavor policies succeed in reducing availability of flavored toba…

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  truth · [email protected]

November 9, 2021 at 6:51 PM

It’s time to demand action from our leaders

Urge decision makers to take action and declare vaping nicotine a national mental health issue.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ …

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November 4, 2021 at 6:16 PM

Pod-based devices like JUUL are tied to greater dependence on e-cigarettes, new research shows

Truth Initiative Greater nicotine flux was associated with higher e-cigarette dependence among users of pod-based e-cigarettes like JUUL. Nov. 4, 2021 SHARE THIS NEWSLETTER ► Pod-based devices like JUUL are tied to greater dependen…

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  truth · [email protected]

November 2, 2021 at 8:21 PM

Vaping + Mental Health

Add your name to the fight against vaping nicotine’s harmful impact on mental health.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ …

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October 29, 2021 at 3:00 PM

Tobacco-free policies in the workplace: Clear answers to tough questions

Truth Initiative Have tough questions about tobacco-free policies in the workplace? The EX Program has the answers. Oct. 29, 2021 SHARE THIS NEWSLETTER ► Tobacco-free policies in the workplace: Clear answers to tough questions Have…

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  truth · [email protected]

October 26, 2021 at 8:07 PM

Our generation’s mental health is at risk.

Take action against vaping nicotine’s harmful impact on our mental health.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌…

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October 21, 2021 at 6:19 PM

Key concerns about FDA’s first e-cigarette authorization for Vuse Solo

Truth Initiative The Truth Initiative Tobacco/Vape-Free College Program is offering grants of up to $20,000 to community colleges and minority-serving institutions Oct. 21, 2021 SHARE THIS NEWSLETTER ► Key concerns about FDA’s firs…

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October 14, 2021 at 7:54 PM

Apply for the Truth Initiative Tobacco/Vape-Free College Program

Truth Initiative The Truth Initiative Tobacco/Vape-Free College Program is offering grants of up to $20,000 to community colleges and minority-serving institutions Oct. 14, 2021 SHARE THIS NEWSLETTER ► Apply for the Truth Initiativ…

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October 7, 2021 at 7:29 PM

Join Truth Initiative for “Thrive: A Youth Mental-Health Summit”

Truth Initiative Register to join us on October 13 at 12:30 pm ET for a rebroadcast of our panel from The Atlantic Festival. Oct. 7, 2021 SHARE THIS NEWSLETTER ► Join Truth Initiative for “Thrive: A Youth Mental-Health Summit” Regi…

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September 30, 2021 at 8:00 PM

Ending youth e-cigarette epidemic at risk if FDA doesn’t act fast to remove flavors and fully regulate products as industry quickly innovates

Truth Initiative New e-cigarette numbers confirm access to products is critical to curbing youth use. Sept. 30, 2021 SHARE THIS NEWSLETTER ► Ending youth e-cigarette epidemic at risk if FDA doesn’t act fast to remove flavors and fu…

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September 23, 2021 at 4:34 PM

truth launches fake vape company “Depression Stick!” to make a point

Truth Initiative National campaign exposes vaping as a contributor to worsening youth mental health crisis. Sept. 23, 2021 SHARE THIS NEWSLETTER ► truth® launches fake vape company “Depression Stick!” to make a point The proven-eff…

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September 23, 2021 at 4:34 PM

truth launches fake vape company “Depression Stick!” to make a point

Truth Initiative National campaign exposes vaping as a contributor to worsening youth mental health crisis. Sept. 23, 2021 SHARE THIS NEWSLETTER ► truth® launches fake vape company “Depression Stick!” to make a point The proven-eff…

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  truth · [email protected]

September 21, 2021 at 7:17 PM

The makers of this new vape product might surprise you

Let's call a vape what it is: a Depression Stick  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌…

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September 16, 2021 at 7:41 PM

Truth Initiative on harm reduction

Truth Initiative Here’s where we stand on the role harm reduction should play for smokers Sept. 16, 2021 SHARE THIS NEWSLETTER ► Truth Initiative on harm reduction There is a contentious and ongoing debate regarding what role th…

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September 10, 2021 at 5:46 PM

FDA appears to recognize flavors need to be removed, but delays decisions on companies with over 75% of e-cigarette market

Truth Initiative As the FDA grapples with its responsibilities and timelines, unbridled access to highly addictive, youth-appealing e-cigarettes on every street corner in America cannot be allowed to stand. Sept. 10, 2021 SHARE THIS NEWSLETTER ► …

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September 2, 2021 at 7:48 PM

Young adults living in vulnerable D.C. communities see more flavored tobacco marketing

Truth Initiative Young adults living in vulnerable D.C. communities had 2.6x higher odds of seeing any tobacco marketing compared to those living outside such communities Sept. 2, 2021 SHARE THIS NEWSLETTER ► Young adults living in…

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August 26, 2021 at 7:58 PM

EX Coach explains her reasons for helping others quit smoking

Truth Initiative EX Coach Leads shares what made her curious to learn about tobacco addiction and helping others quit. Aug. 26, 2021 SHARE THIS NEWSLETTER ► EX Coach explains her reasons for helping others quit smoking Margaret LaP…

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August 19, 2021 at 7:38 PM

Mashable explains why it’s OK for young people to break up with their vape via text

Truth Initiative Quitting e-cigarettes can be hard, but young people don't have to do it alone. Aug. 19, 2021 SHARE THIS NEWSLETTER ► Mashable explains why it’s OK for young people to break up with their vape via text Quitting e-ci…

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  truth · [email protected]

August 17, 2021 at 7:10 PM

The Impact Scholarship closes soon!

Apply now and you could win $3,000 scholarship.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ …

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August 12, 2021 at 7:58 PM

truth brand awareness proven to drive down vaping rates in young people

Truth Initiative Young people with strong truth brand awareness and loyalty had 19% lower odds of vaping and 25% lower odds of intending to vape a year and half later Aug. 12, 2021 SHARE THIS NEWSLETTER ► truth® brand awareness pro…

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  Truth Initiative · [email protected]

August 12, 2021 at 7:58 PM

truth brand awareness proven to drive down vaping rates in young people

Truth Initiative Young people with strong truth brand awareness and loyalty had 19% lower odds of vaping and 25% lower odds of intending to vape a year and half later Aug. 12, 2021 SHARE THIS NEWSLETTER ► truth® brand awareness pro…

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  Truth Initiative · [email protected]

August 5, 2021 at 5:33 PM

New study: truth campaign effective in shifting knowledge and attitudes about vaping

Truth Initiative A new study shows that young people who had higher awareness of the campaign had nearly twice the odds of knowing certain facts about e-cigarettes. Aug. 5, 2021 SHARE THIS NEWSLETTER ► New study: truth® campaign ef…

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August 5, 2021 at 5:33 PM

New study: truth campaign effective in shifting knowledge and attitudes about vaping

Truth Initiative A new study shows that young people who had higher awareness of the campaign had nearly twice the odds of knowing certain facts about e-cigarettes. Aug. 5, 2021 SHARE THIS NEWSLETTER ► New study: truth® campaign ef…

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July 29, 2021 at 7:28 PM

Vaping more than triples odds that young people will use little cigars and other combustible tobacco products

Truth Initiative A new Truth Initiative study found that young people 15-21 who use e-cigarettes or ever used JUUL have over 3x higher odds of initiating use of cigars, little cigars or cigarillos (CLCCs) July 29, 2021 SHARE THIS NEWSLETTER ► …

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