Entertainment media and pop culture continue to portray tobacco use positively, as a normal social behavior and as glamorous, rebellious and edgy.
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March 31, 2022

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Action needed: Tobacco in pop culture ([link removed])

Entertainment media and pop culture continue to portray tobacco use positively, as a normal social behavior and as glamorous, rebellious and edgy. Images of any type of tobacco use — cigarettes, e-cigarettes, cigars, smokeless tobacco, and others — have influence, especially among youth and young adults, who are particularly susceptible to social and environmental influences to use tobacco.

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SAVE THE DATE: 2022 Moment of Action ([link removed])

Young people can join truth to reclaim their mental health from the forces of addiction by taking a collective breath on April 27th at 3 p.m. Moment of Action gives youth and young adults an opportunity to stand up to the vape industry and urge decision makers to create change.

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Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees ([link removed])

Tobacco imagery remains a common sight in top movies despite established research that shows exposure to smoking in movies can cause young people to start using tobacco, a conclusion reached almost a decade ago in a 2012 Surgeon General report.

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Menthol e-cigarette ads rose after FDA guidance restricted some but not all flavored e-cigarettes ([link removed])

New Truth Initiative research shows the proportion of emails advertising menthol-flavored e-cigarettes more than doubled after the Food and Drug Administration restricted flavored e-cigarettes in 2020 but left a major exception for menthol-flavored products.

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Connecticut – On March 23, the Public Health Committee approved a bill that would prohibit the sale of flavored e-cigarettes.
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