As young people watched more video content than ever before in 2020, pervasive smoking and vaping imagery lit up their screens.
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Jan. 13, 2022

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Nicotine on demand ([link removed])

Fourth annual report looking at tobacco imagery in entertainment finds rampant depictions in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.

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As streaming soars, these binge-worthy shows frequently depict tobacco ([link removed])

The rising popularity of streaming and binge-watching shows coupled with Truth Initiative research indicating that exposure to tobacco imagery through episodic programming can triple a young person's odds of starting to vape raises concerns about young people’s continued exposure to tobacco through their favorite shows.

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Smoking rates decline steeply in teens in 2021 ([link removed])

Youth smoking dropped to an all-time low of 2.3% in 2021 – down from nearly 23% in 2000 – according to recent data from the University of Michigan’s Monitoring the Future study, representing a colossal win for public health initiatives tackling smoking in young people, including those led by Truth Initiative.

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Truth Initiative, 900 G Street, NW, Washington, DC 20001

202.454.5555 | truthinitiative.org

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