Truth Initiative · [email protected]

September 15, 2022 at 7:45 PM

Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people

Truth Initiative New Truth Initiative study is among the first to examine advertising for nicotine pouches in the U.S. Sept. 15, 2022 SHARE THIS NEWSLETTER ► Nicotine pouch ads follow e-cigarette marketing playbook and risk appeali…

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September 8, 2022 at 7:41 PM

Juul’s multi-million-dollar settlement is an opportunity to accelerate progress through proven-effective youth prevention and quit vaping programs

Truth Initiative Truth Initiative applauds the actions of the state attorneys general of 34 states and territories, which if finalized, will result in Juul being held financially accountable. September 8, 2022 SHARE THIS NEWSLETTER ► …

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September 1, 2022 at 5:25 PM

What is “tobacco-free” nicotine?

Truth Initiative These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion. Sept. 1, 2022 SHARE THIS NEWSLETTER ► What is “tobacco-free” nicotine? Some nico…

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August 25, 2022 at 8:44 PM

How the tobacco industry attempts to recruit prominent Black leaders

Truth Initiative This is another relentless tactic by an industry that has fought menthol restrictions at the local and federal level for years. Aug. 25, 2022 SHARE THIS NEWSLETTER ► How the tobacco industry attempts to recruit pro…

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August 25, 2022 at 8:44 PM

How the tobacco industry attempts to recruit prominent Black leaders

Truth Initiative This is another relentless tactic by an industry that has fought menthol restrictions at the local and federal level for years. Aug. 25, 2022 SHARE THIS NEWSLETTER ► How the tobacco industry attempts to recruit pro…

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August 18, 2022 at 6:36 PM

Elf Bar, Hyde, and Breeze – what you need to know about the rise in disposable e-cigarettes

Truth Initiative Here are some important things to know about these sweet and fruity-flavored products. Aug. 18, 2022 SHARE THIS NEWSLETTER ► Elf Bar, Hyde, and Breeze – what you need to know about the rise in disposable e-cigarett…

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August 11, 2022 at 6:11 PM

E-cigarette users look to social media to circumvent flavored e-cigarette restrictions

Truth Initiative E-cigarette users published over 166,000 posts and comments on Reddit around the time the FDA issued guidance on the sale of many flavored e-cigarettes. Aug. 11, 2022 SHARE THIS NEWSLETTER ► E-cigarette users look …

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August 4, 2022 at 7:58 PM

Truth Initiative joins 100+ groups to support FDA’s proposed rules on menthol and flavored cigars

Truth Initiative Truth Initiative made a final push in the comment period for the FDA’s proposed rules. Aug. 4, 2022 SHARE THIS NEWSLETTER ► Truth Initiative joins 100+ groups to support FDA’s proposed rules on menthol and flavored…

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July 28, 2022 at 5:32 PM

Cooling flavors dominate the e-cigarette market

Truth Initiative Sales of e-cigarettes in “cooling” flavors rose by nearly 700% between 2017 and 2021. July 28, 2022 SHARE THIS NEWSLETTER ► Cooling flavors dominate the e-cigarette market, underscoring the need for strong rules on…

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July 21, 2022 at 3:14 PM

Cigars: Facts, stats and regulations

Truth Initiative Here’s what you need to know about little cigars, large cigars, and cigarillos July 21, 2022 SHARE THIS NEWSLETTER ► Cigars: Facts, stats and regulations Cigar consumption and prevalence have increased since 2000, …

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July 15, 2022 at 2:56 PM

Truth Initiative calls on the FDA to immediately remove all unauthorized e-cigarettes including synthetic nicotine

Truth Initiative While we are glad to see the FDA begin to take action on synthetic nicotine – now is the time for bold versus incremental steps. July 15, 2022 SHARE THIS NEWSLETTER ► Truth Initiative calls on the FDA to immediatel…

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July 15, 2022 at 2:56 PM

Truth Initiative calls on the FDA to immediately remove all unauthorized e-cigarettes including synthetic nicotine

Truth Initiative While we are glad to see the FDA begin to take action on synthetic nicotine – now is the time for bold versus incremental steps. July 15, 2022 SHARE THIS NEWSLETTER ► Truth Initiative calls on the FDA to immediatel…

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July 7, 2022 at 6:41 PM

3 lessons on preventing loopholes in flavored tobacco restrictions

Truth Initiative Here are three actions to prevent loopholes in its final rules. July 7, 2022 SHARE THIS NEWSLETTER ► 3 lessons on preventing loopholes in flavored tobacco restrictions The Food and Drug Administration has proposed …

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June 30, 2022 at 3:00 PM

Rising vaping rates among lesbian, gay, and bisexual young people outpace peers

Truth Initiative Between 2020 and 2021, e-cigarette use rates rose at higher rates among lesbian, gay, and bisexual youth compared to heterosexual youth. June 30, 2022 SHARE THIS NEWSLETTER ► Rising vaping rates among lesbian, gay,…

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June 23, 2022 at 5:59 PM

FDA’s decision to deny JUUL marketing authorization is a major public health victory

Truth Initiative We applaud the Biden Administration and FDA for taking this urgently necessary and long-awaited action. June 23, 2022 SHARE THIS NEWSLETTER ► FDA’s decision to deny JUUL marketing authorization is a major public…

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June 16, 2022 at 6:59 PM

Young adults are underestimating the dangers of nicotine

Truth Initiative Nearly 1 in 3 young adults believed nicotine to be no more harmful than a cup of coffee. June 16, 2022 SHARE THIS NEWSLETTER ► Young adults are underestimating the dangers of nicotine Nearly 1 in 3 young adults bel…

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June 9, 2022 at 3:00 PM

Get the latest facts from our Nicotine fact sheet

Truth Initiative Our latest fact sheet explores what you need to know about nicotine. June 9, 2022 SHARE THIS NEWSLETTER ► Nicotine fact sheet Nicotine is highly addictive and used in cigarettes, e-cigarettes, and other tobacco pro…

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June 9, 2022 at 3:00 PM

Get the latest facts from our Nicotine fact sheet

Truth Initiative Our latest fact sheet explores what you need to know about nicotine. June 9, 2022 SHARE THIS NEWSLETTER ► Nicotine fact sheet Nicotine is highly addictive and used in cigarettes, e-cigarettes, and other tobacco pro…

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June 2, 2022 at 3:15 PM

Local restrictions on flavored tobacco and e-cigarettes

Truth Initiative 361 localities and three Native American tribes have placed some type of restriction on flavored tobacco products by the end of March 2022. June 2, 2022 SHARE THIS NEWSLETTER ► Local restrictions on flavored tobacc…

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June 2, 2022 at 3:15 PM

Local restrictions on flavored tobacco and e-cigarettes

Truth Initiative 361 localities and three Native American tribes have placed some type of restriction on flavored tobacco products by the end of March 2022. June 2, 2022 SHARE THIS NEWSLETTER ► Local restrictions on flavored tobacc…

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May 27, 2022 at 2:01 PM

Tobacco industry has fueled false claims that eliminating menthol cigarettes will put Black Americans at greater risk from law enforcement

Truth Initiative False claims that eliminating menthol will lead to greater risk from law enforcement for Black Americans are protecting the commercial gain of the tobacco industry. May 27, 2022 SHARE THIS NEWSLETTER ► Tobacco indu…

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May 27, 2022 at 2:01 PM

Tobacco industry has fueled false claims that eliminating menthol cigarettes will put Black Americans at greater risk from law enforcement

Truth Initiative False claims that eliminating menthol will lead to greater risk from law enforcement for Black Americans are protecting the commercial gain of the tobacco industry. May 27, 2022 SHARE THIS NEWSLETTER ► Tobacco indu…

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May 19, 2022 at 6:19 PM

How the tobacco industry uses sponsored content in major media outlets to shift public perception

Truth Initiative New Truth Initiative research shows tobacco companies have used major news outlets to makeover their corporate image. May 19, 2022 SHARE THIS NEWSLETTER ► How the tobacco industry uses sponsored content in major me…

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May 12, 2022 at 7:16 PM

Vape shops respond to tightening e-cigarette regulations with more online marketing

Truth Initiative The rising popularity of online marketing warrants greater surveillance and regulation. May 12, 2022 SHARE THIS NEWSLETTER ► Vape shops respond to tightening e-cigarette regulations with more online marketing and e…

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May 5, 2022 at 3:00 PM

3 key takeaways on the FDA proposed rules to eliminate menthol cigarettes and flavored cigars

Truth Initiative Here are three key takeaways from the April 28 announcement. May 5, 2022 SHARE THIS NEWSLETTER ► 3 key takeaways on the FDA proposed rules to eliminate menthol cigarettes and flavored cigars The Food and Drug Admin…

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April 28, 2022 at 6:40 PM

FDA proposed rules will protect youth, save countless lives, end needless disease, and fight health inequities in America

Truth Initiative Truth Initiative applauds the Food and Drug Administration for taking historic steps to remove menthol cigarettes and all flavored cigars from the market. April 28, 2022 SHARE THIS NEWSLETTER ► FDA proposed rules t…

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April 21, 2022 at 7:50 PM

Black D.C. neighborhoods have greater marketing for flavored tobacco products, including cigars

Truth Initiative A study highlights yet another way that Black residents are disproportionately targeted by the tobacco industry. April 21, 2022 SHARE THIS NEWSLETTER ► Black D.C. neighborhoods have greater marketing for flavored t…

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April 21, 2022 at 7:50 PM

Black D.C. neighborhoods have greater marketing for flavored tobacco products, including cigars

Truth Initiative A study highlights yet another way that Black residents are disproportionately targeted by the tobacco industry. April 21, 2022 SHARE THIS NEWSLETTER ► Black D.C. neighborhoods have greater marketing for flavored t…

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April 14, 2022 at 5:00 PM

5 important things to know about the removal of menthol cigarettes and flavored cigars from the market

Truth Initiative Here’s how eliminating menthol cigarettes and flavored cigars from the market can make an impact. April 14, 2022 SHARE THIS NEWSLETTER ► 5 important things to know about the removal of menthol cigarettes and flavor…

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April 14, 2022 at 5:00 PM

5 important things to know about the removal of menthol cigarettes and flavored cigars from the market

Truth Initiative Here’s how eliminating menthol cigarettes and flavored cigars from the market can make an impact. April 14, 2022 SHARE THIS NEWSLETTER ► 5 important things to know about the removal of menthol cigarettes and flavor…

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April 7, 2022 at 5:00 PM

Young people share how nicotine use affected their stress

Truth Initiative In observance of Stress Awareness Month, explore firsthand accounts from young people who know the cycle of nicotine withdrawal from vaping and how This is Quitting helped. April 7, 2022 SHARE THIS NEWSLETTER ► You…

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March 31, 2022 at 7:44 PM

Action needed: Tobacco in pop culture

Truth Initiative Entertainment media and pop culture continue to portray tobacco use positively, as a normal social behavior and as glamorous, rebellious and edgy. March 31, 2022 SHARE THIS NEWSLETTER ► Action needed: Tobacco in po…

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March 24, 2022 at 5:00 PM

What is synthetic nicotine and what does it mean for the youth vaping epidemic?

Truth Initiative Here are important things to know about synthetic nicotine right now. March 24, 2022 SHARE THIS NEWSLETTER ► What is synthetic nicotine and what does it mean for the youth vaping epidemic? Manufacturers of e-cigare…

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March 24, 2022 at 5:00 PM

What is synthetic nicotine and what does it mean for the youth vaping epidemic?

Truth Initiative Here are important things to know about synthetic nicotine right now. March 24, 2022 SHARE THIS NEWSLETTER ► What is synthetic nicotine and what does it mean for the youth vaping epidemic? Manufacturers of e-cigare…

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March 17, 2022 at 5:00 PM

Breath of Stress Air is calling a vape what it truly is

Truth Initiative The new youth prevention and education effort from truth is debunking the marketing of e-cigarettes as stress relievers. March 17, 2022 SHARE THIS NEWSLETTER ► Breath of Stress Air is calling a vape what it truly i…

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March 17, 2022 at 4:59 PM

Breath of Stress Air is calling a vape what it truly is

Truth Initiative The new youth prevention and education effort from truth is debunking the marketing of e-cigarettes as stress relievers. March 17, 2022 SHARE THIS NEWSLETTER ► Breath of Stress Air is calling a vape what it truly i…

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March 10, 2022 at 8:57 PM

Truth Initiative makes the top 10 list for Fast Company’s most innovative nonprofits of 2022

Truth Initiative We’re honored to be one of Fast Company’s most innovative nonprofits for 2022. March 10, 2022 SHARE THIS NEWSLETTER ► Truth Initiative makes the top 10 list for Fast Company’s most innovative nonprofits of 2022 We’…

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March 3, 2022 at 6:59 PM

How tobacco companies have used women’s history and equality struggles to sell cigarettes

Truth Initiative For Women’s History Month, take a look at just a few key moments in the history of marketing tobacco to women. March 3, 2022 SHARE THIS NEWSLETTER ► How tobacco companies have used women’s history and equality stru…

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February 24, 2022 at 8:36 PM

How the tobacco industry is renewing its assault on science

Truth Initiative We applaud the appointment of Dr. Robert Califf as Commissioner of the FDA. Feb. 24, 2022 SHARE THIS NEWSLETTER ► How the tobacco industry is renewing its assault on science The tobacco industry has reinvigorated i…

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February 17, 2022 at 8:13 PM

Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth from nicotine addiction

Truth Initiative We applaud the appointment of Dr. Robert Califf as Commissioner of the FDA. Feb. 17, 2022 SHARE THIS NEWSLETTER ► Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth …

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February 10, 2022 at 4:59 PM

As Oscar season kicks off, tobacco imagery still pervades movies

Truth Initiative This year’s Oscar nominations come at a time when tobacco in movies remains a pervasive problem. Feb. 10, 2022 SHARE THIS NEWSLETTER ► As Oscar season kicks off, tobacco imagery still pervades movies This year’s Os…

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February 10, 2022 at 4:59 PM

As Oscar season kicks off, tobacco imagery still pervades movies

Truth Initiative This year’s Oscar nominations come at a time when tobacco in movies remains a pervasive problem. Feb. 10, 2022 SHARE THIS NEWSLETTER ► As Oscar season kicks off, tobacco imagery still pervades movies This year’s Os…

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February 3, 2022 at 6:24 PM

Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized, too

Truth Initiative Out of 114 total streaming episodes with tobacco, only one could be classified as anti-smoking, according to research findings. Feb. 3, 2022 SHARE THIS NEWSLETTER ► Smoking and vaping in young people’s favorite sho…

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January 27, 2022 at 8:02 PM

truth opioid education campaign increases knowledge, lowers stigma

Truth Initiative New data show that the nationally recognized truth campaign can successfully be adapted to spread the word about opioid misuse. Jan. 27, 2022 SHARE THIS NEWSLETTER ► truth opioid education campaign increases knowle…

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January 27, 2022 at 8:01 PM

truth opioid education campaign increases knowledge, lowers stigma

Truth Initiative New data show that the nationally recognized truth campaign can successfully be adapted to spread the word about opioid misuse. Jan. 27, 2022 SHARE THIS NEWSLETTER ► truth opioid education campaign increases knowle…

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January 20, 2022 at 9:15 PM

Music videos popular with young people frequently feature tobacco imagery

Truth Initiative Find out how music videos are a major pop culture influence and prove to be common sources of tobacco imagery. Jan. 20, 2022 SHARE THIS NEWSLETTER ► Music videos popular with young people frequently feature tobacco…

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January 13, 2022 at 7:35 PM

Nicotine on demand

Truth Initiative As young people watched more video content than ever before in 2020, pervasive smoking and vaping imagery lit up their screens. Jan. 13, 2022 SHARE THIS NEWSLETTER ► Nicotine on demand Fourth annual report looking …

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January 6, 2022 at 6:31 PM

More than half of young people consider quitting vaping in 2022, new survey finds

Truth Initiative It is more important than ever to promote resources and tools that will help young people successfully quit vaping. Jan. 6, 2022 SHARE THIS NEWSLETTER ► More than half of young people consider quitting vaping in 2…

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December 16, 2021 at 8:33 PM

New survey shows progress on curbing teen vaping, but e-cigarette use remains high

Truth Initiative The 2021 Monitoring the Future (MTF) survey data show progress in the fight to curb youth nicotine vaping, however more is needed to accelerate progress. Dec. 16, 2021 SHARE THIS NEWSLETTER ► New survey shows progr…

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December 9, 2021 at 8:57 PM

Exploring mental health and community healing at Teen Vogue Summit

Truth Initiative In case you missed it, Truth Initiative Youth Board Liaison, Giana Darville, joined two other activists for a panel on mental health and community Dec. 9, 2021 SHARE THIS NEWSLETTER ► Exploring mental health and co…

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