New Truth Initiative study is among the first to examine advertising for nicotine pouches in the U.S.
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Sept. 15, 2022

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Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people ([link removed])

Advertisements for nicotine pouches often highlight flavors, emphasize the “freedom” of using nicotine pouches, and suggest that they are less harmful than traditional tobacco products – themes that may appeal to youth and young adults, according to new research co-authored by Truth Initiative^® published in Tobacco Control.

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Over one year passes since the FDA was required by court order to remove all e-cigarettes from the market that had not received marketing authorization ([link removed])

A new analysis from Truth Initiative shows the high cost of the Food and Drug Administration’s inaction, estimating that nearly 2.5 million youth and young adults (15-24 years old) have started using e-cigarettes for the first time following the missed deadline.

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Dangerous delays: The failure to regulate e-cigarettes ([link removed])

E-cigarettes have been allowed to stay on the market for years without undergoing a full review of their public health impact, sparking a sustained and ongoing epidemic of youth use. Explore our latest timeline depicting what has happened since the FDA was granted authority to regulate tobacco products in 2009.

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