We applaud the Biden Administration and FDA for taking this urgently necessary and long-awaited action.
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June 23, 2022

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FDA’s decision to deny JUUL marketing authorization is a major public health victory ([link removed])

Today’s announcement by the Food and Drug Administration to deny marketing authorizations for all JUUL e-cigarettes, thereby making them an illegally marketed product, is a huge public health victory that will save lives and protect millions of teens and young adults from the harms of nicotine use and risks of addiction.

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New data show nearly 800,000 teens vaped for the first time in the past year, as FDA is set to announce first major decision to remove a popular e-cigarette brand ([link removed])

Nearly 1.5 million young people, including 800,000 teens between 15 and 18 years old, used an e-cigarette for the first time in the months surrounding and following the U.S. Food and Drug Administration’s September deadline to review e-cigarettes, a missed deadline that has kept many flavored e-cigarettes on store shelves while they await FDA review.

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Catch us at NCTOH 2022 ([link removed])

From June 28-30, Truth Initiative will present in several sessions at the National Conference on Tobacco or Health (NCTOH) on the latest facts and analyses on the most important issues related to tobacco. If you’re attending, check out when and where you can find us.

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FDA’s reduced nicotine plan could be game-changer in tobacco epidemic ([link removed])

Tuesday’s announcement on nicotine goes to the heart of the ongoing tobacco epidemic and addresses it at its core — dismantling a deadly product that has been engineered to be more rapidly addictive and harder to quit.

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Cigarette sales continued declining in 2021 ([link removed])

Cigarette sales decreased by 7.6% from 9.8 billion to 9.1 billion packs between January 2020 and December 2021, continuing a 20-year annual decline, according to new research published in JAMA Open Network by the CDC Foundation and Truth Initiative^® researchers.

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Los Angeles, California – Mayor Garcetti signed the flavored tobacco ordinance into law. The ordinance will take effect January 1, 2023.
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Scotts Valley, California –The city council passed an ordinance to prohibit the sale of flavored tobacco products and prohibit smoking or vaping in any designated seating areas of restaurants or outdoor eating establishments. The ordinances will go into effect July 15.
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