Advertisements for nicotine pouches often highlight flavors, emphasize the “freedom” of using nicotine pouches, and suggest that they are less harmful than traditional tobacco products – themes that may appeal to youth and young adults, according to new research co-authored by Truth Initiative® published in Tobacco Control.
A new analysis from Truth Initiative shows the high cost of the Food and Drug Administration’s inaction, estimating that nearly 2.5 million youth and young adults (15-24 years old) have started using e-cigarettes for the first time following the missed deadline.
E-cigarettes have been allowed to stay on the market for years without undergoing a full review of their public health impact, sparking a sustained and ongoing epidemic of youth use. Explore our latest timeline depicting what has happened since the FDA was granted authority to regulate tobacco products in 2009.
