As streaming soars, these binge-worthy shows frequently depict tobacco

The rising popularity of streaming and binge-watching shows coupled with Truth Initiative research indicating that exposure to tobacco imagery through episodic programming can triple a young person's odds of starting to vape raises concerns about young people’s continued exposure to tobacco through their favorite shows.

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Smoking rates decline steeply in teens in 2021

Youth smoking dropped to an all-time low of 2.3% in 2021 – down from nearly 23% in 2000 – according to recent data from the University of Michigan’s Monitoring the Future study, representing a colossal win for public health initiatives tackling smoking in young people, including those led by Truth Initiative.

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