In this latest Impact Series event, we explored our holistic approach to reverse the epidemic.
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July 22, 2021

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truth® campaign proven to drive down smoking rates across different demographic groups ([link removed])

New research shows that the truth tobacco prevention campaign has been broadly effective among important demographic groups that have been historically targeted by the tobacco industry and are at higher risk of tobacco use.

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5 keys to reversing the youth e-cigarette epidemic ([link removed])

We hosted a virtual discussion as part of our Impact Series last week to explore the work happening on multiple fronts to reverse the youth e-cigarette epidemic. Here are some of the key takeaways:

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truth® talks about ‘cleaning up the mess’ with Teenager Therapy ([link removed])

Teenager Therapy, a podcast started by five young people, hosted truth for an episode to discuss how tobacco companies are using environmental problems associated with tobacco products as a ploy for positive press attention.

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Brookline, Massachusetts – Massachusetts Attorney General Maura Healey approved the town’s law to prohibit the sale of tobacco or e-cigarette products to anyone born after January 1, 2000.
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Colorado – A new nicotine tax and an increased tax on cigarettes and other tobacco products in Colorado generated more than $34 million in their first five months, according to a data analysis by The Colorado Sun.
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Shreveport, Louisiana – The city council tabled a resolution to repeal a smoke-free ordinance passed in 2020 which makes all workplaces smoke-free including bars and gaming facilities. The original smoke-free ordinance will now go into full effect on August 1, 2021.
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