As tobacco companies roll out e-cigarettes and other non-combustible products, they are trying to transform their image with claims that they can be part of the “public health solution” to end smoking.
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June 10, 2021

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ICYMI: 4 ways the tobacco industry is attempting to rebrand itself ([link removed])

Truth Initiative hosted a virtual discussion today with leading experts – “Not Buying It: The Tobacco Industry’s Rebrand” ([link removed]) – to break down companies’ tactics to remake their reputation and the conflict of interest between the tobacco industry and public health. Here are some of the tobacco industry strategies that were discussed.

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Young adults see through Big Tobacco’s deceitful e-cigarette marketing ([link removed])

Three-quarters of young people are concerned that tobacco companies are using flavors to attract minors to vaping, according to a 2020 Truth Initiative survey of nearly 800 young adults between ages 18-24.

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truth® is awarding five $3,000 scholarships to young people who are making an impact ([link removed])

Leaders ages 18 and older who are taking action on mental health, social justice and the environment can now apply for the 2021 truth IMPACT Scholarship for a chance to win a $3,000 scholarship. The deadline to apply is August 30, 2021.

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Michigan – The House passed bills that would prohibit the sale of vaping products, tobacco or marijuana, containing vitamin E acetate. The bills now move to the Senate for consideration.
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Oklahoma – Gov. Stitt signed into law a bill that would redefine tobacco products under state statute for tax purposes. The bill exempts nicotine products, such as lozenges and pouches from a state excise tax, along with e-cigarettes and vape devices which are already exempt. This is disappointing as all tobacco products should be taxed, proportional to the harm of tobacco product type.
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