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Pre-Election Fundraising Best Practices
In this unprecedented election cycle, our NGP VAN team is ready to help you take advantage of our fundraising tools to navigate the last 29 days of this election cycle.
Follow our suggestions below for some simple actions that you can complete in just minutes to maximize your fundraising efforts.
Keep the tips
Did you know that NGP VAN’s donation forms allow you to ask for, and keep, any "tips" made on your form? It's easy to get started: just turn Cover Costs on in the Build Page section of your Online Actions form.
Adding this to your form can make a huge impact and increase your average donation, especially from small-dollar, grassroots support that peaks in the final days of the election cycle. Approximately 40% of donors choose to leave a tip when our Cover Costs feature is enabled. This additional donation amount goes straight to you, boosting your fundraising during this critical time.
Read more about Cover Costs [[link removed]]
Use FastAction to connect with our network of millions of supporter profiles
In a challenging fundraising environment, it's more important than ever that you are using all the tools available to make giving easy for your donors.
FastAction allows donors who have previously submitted a form to any NGP VAN client to contribute to your committee using a pre-filled form and saved payment information.
And, you'll raise even more money when you add SmartLinks to your forms or emails. Using SmarkLinks, you can make it easy for FastAction users to give instantly with only one click .
To get started:
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FastAction
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out
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enable
FastAction
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forms
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SmartLinks
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Use Ticketed Event Forms to create virtual fundraisers
Continue raising money through virtual events using our Zoom Integration , which gives you the ability to manage larger groups on a smaller budget. Maximize the opportunity with our Additional Contribution option, and easily download and share participant lists with our Google Sheets Integration .
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Sheets
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webinar
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Use the Fundraising Management Dashboard to get the information you need and keep track of your donations
The fundraising dashboard is now your default landing page in NGP, designed to help you in managing your daily tasks and tracking your fundraising efforts.
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overview
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Protect your email deliverability
It can be tempting to try and rapidly grow your email list by uploading email addresses that haven’t opted-in to your campaign’s email list but please remember that these sorts of tactics can be extremely detrimental to your fundraising, especially in the final days of an election.
In addition to violating our terms of service, they also dramatically increase the chances that your campaign will be blocked from reaching supporters and donors who have opted-in to receive your messages.
We are here for you!
Our Support team is here for you and will be working a special coverage schedule to get you through the final few weeks till the election! Please don’t hesitate to reach out to us at [email protected] [[email protected]] with questions and concerns.
Finally, be sure to visit the NGP VAN Blog [[link removed]] for best practices for navigating the challenges of fundraising during the COVID-19 pandemic by using our tools.
LOU LEVINE
General Manager of Fundraising and Compliance, NGP VANParticipate in short research studies. Work directly with our product team and see new features first. Join the Product Feedback Group [[link removed]]
We’re here to help. Email us anytime.
[email protected] [[email protected]]

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