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Pre-Election Fundraising Best Practices |
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In this unprecedented election cycle, our NGP VAN team is ready to help you take advantage of our fundraising tools to navigate the last 29 days of this election cycle. Follow our suggestions below for some simple actions that you can complete in just minutes to maximize your fundraising efforts.
Keep the tips Did you know that NGP VAN’s donation forms allow you to ask for, and keep, any "tips" made on your form? It's easy to get started: just turn Cover Costs on in the Build Page section of your Online Actions form. Adding this to your form can make a huge impact and increase your average donation, especially from small-dollar, grassroots support that peaks in the final days of the election cycle. Approximately 40% of donors choose to leave a tip when our Cover Costs feature is enabled. This additional donation amount goes straight to you, boosting your fundraising during this critical time. Read more about Cover Costs
Use FastAction to connect with our network of millions of supporter profiles
In a challenging fundraising environment, it's more important than ever that you are using all the tools available to make giving easy for your donors. FastAction allows donors who have previously submitted a form to any NGP VAN client to contribute to your committee using a pre-filled form and saved payment information. And, you'll raise even more money when you add SmartLinks to your forms or emails. Using SmarkLinks, you can make it easy for FastAction users to give instantly with only one click. To get started:
Use Ticketed Event Forms to create virtual fundraisers
Continue raising money through virtual events using our Zoom Integration, which gives you the ability to manage larger groups on a smaller budget. Maximize the opportunity with our Additional Contribution option, and easily download and share participant lists with our Google Sheets Integration.
Use the Fundraising Management Dashboard to get the information you need and keep track of your donations
The fundraising dashboard is now your default landing page in NGP, designed to help you in managing your daily tasks and tracking your fundraising efforts.
Protect your email deliverability
In addition to violating our terms of service, they also dramatically increase the chances that your campaign will be blocked from reaching supporters and donors who have opted-in to receive your messages.
We are here for you! Our Support team is here for you and will be working a special coverage schedule to get you through the final few weeks till the election! Please don’t hesitate to reach out to us at [email protected] with questions and concerns.
Finally, be sure to visit the NGP VAN Blog for best practices for navigating the challenges of fundraising during the COVID-19 pandemic by using our tools. |
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LOU LEVINE General Manager of Fundraising and Compliance, NGP VAN |
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