Tobacco imagery in popular entertainment remains a persistent problem

Truth Initiative

July 2, 2025

Lights, Camera, Addiction

Truth Initiative’s seventh annual analysis of tobacco imagery in popular entertainment reveals a troubling picture as smoking continues to permeate top shows, movies, and music videos — despite research that exposure to on-screen smoking imagery can triple a young person’s odds of starting to vape nicotine.

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Breath of Freedom: Reclaiming health as a form of liberation

Breath of Freedom – part of the Culture + Cessation Collective – is a coalition of community leaders that are reclaiming the narrative around tobacco use in Black communities, equipping Black individuals with the tools, education, and communal support needed to quit. Black communities are disproportionately impacted by tobacco due to a combination of factors, including a history of targeted marketing, systemic inequities, and discrimination. Learn more about the coalition here, and check out our free downloadable resources to start a conversation in your community.

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What federal agency cuts mean for tobacco control

On April 1, 2025, the U.S. Department of Health and Human Services (HHS) announced the elimination or significant reduction of staff at two essential agencies that regulate tobacco products, monitor tobacco use, and provide resources to quit. View our web resource to read about how changes in the federal agency landscape have impacted tobacco control measures.

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This week in tobacco policy news

Maine: Governor Mills signed into law the state budget which includes a cigarette pack tax increase of $1.50.
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