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NGP VAN News
September 2024
Welcome to the September edition of NGP VAN News for NGP customers!
Read on to learn about new features, updates, and trainings.
FEATURED
Google Pay and Amazon Pay coming soon to Payments
Coming soon, you'll see the ability to add Google Pay and Apple Pay to your contribution forms with just one click!
Google Pay and Amazon Pay offer convenience to donors and a proven increase in conversion with no extra effort on your part. Keep an eye out for more information and upcoming release dates.
WHAT'S NEW
Preferred Integration API Keys
In the menu to request an API Key, you’ll now see a section called "Preferred Partners,” giving you quick access to the integrations built by NGP VAN partners [[link removed]] .
Apple Intelligence: What it means for your email program
The new iPhones are officially out, and Apple is planning some changes to its native Mail app over the coming months. The two key changes that bulk senders need to be aware of are replacing pre-headers with AI-generated summaries and introducing Gmail-like categorization tabs for smart content filtering. These changes could come as soon as October with iOS 18.1, but Apple hasn't announced a timeline quite yet. Here's what you need to know to be ready:
*
Subject
lines
will
matter
more
than
ever:
With
AI-generated
summaries
eventually
replacing
pre-headers,
your
subject
line
becomes
the
primary
driver
of
opens
for
people
using
the
Mail
app.
Testing
various
subject
lines
to
different
audience
segments
will
be
crucial
to
finding
out
what
resonates
best
with
your
supporters.
*
Tab
placement
is
still
a
win:
While
the
new
tab
system
might
seem
like
it’s
adding
some
complexity,
remember
that
it
also
means
that
your
emails
are
still
reaching
the
inbox.
Focus
on
creating
subject
lines
and
emails
that
your
supporters
will
want
to
open
regardless
of
where
exactly
they
land.
*
A/B
testing
is
your
best
friend:
Use
the
A/B
testing
feature
in
Targeted
Email
to
experiment
with
different
subject
lines,
hooks,
and
email
structures.
We're
not
yet
sure
if
different
parts
of
the
email
(for
example,
the
first
paragraph)
will
carry
more
weight,
but
testing
will
help
you
directly
compare
engagement
levels
and
inform
your
strategy
moving
forward.
(
Read
more
about
A/B
testing
[[link removed]]
)
We're here to help you navigate these changes and make your email campaigns as impactful as possible ahead of the election. Apple Intelligence is coming soon, and we'll be sure to share any additional insights we have after we all have our hands on the release.
TRAININGS
We’re offering new NGP trainings in October! These trainings are for new and beginner users of NGP.
NGP 101 — For users who have never used NGP VAN products. Covers the basics of NGP.
Compliance 101 : For users with a general understanding of NGP, or who have already attended NGP 101. Covers using NGP for compliance, and best practices for record-keeping.
Fundraising 101 : For new fundraising staff with a general understanding of NGP VAN products, or who have already attended NGP 101, but who may not be familiar with NGP’s fundraising tools.
Forms 101 : For users with a general understanding of NGP or who have already attended NGP 101. Covers Forms in NGP.
Email 101 : For users with a general understanding of NGP, or who have already attended NGP 101, but don’t know where to begin when it comes to starting up their email program.
Sign up [[link removed]]
IMPORTANT DATES
Office closures:
*
Monday,
October
14
in
observance
of
Indigenous
Peoples'
Day
Office closures will be staffed with on-call support coverage.
Scheduled maintenance:
*
Saturday,
November
16
(6-7AM
ET)
*
Sunday,
November
17
(6-7AM
ET)
*
Monday,
November
18
(6-7AM
ET)
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655 15th Street NW
Ste. 650
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United States
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