This month: get ready for AAPI month, plus our take on Cowboy Carter and Star Wars messaging hooks
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A Food Show Not About Food
In March, we hosted our second exclusive screening of “
Hard to Swallow<[link removed]>,” a new documentary series told from the perspective of Nigerian immigrant and chef Tunde Wey! Co-directed by Tunde and Theo Schear (both alums of our Creative Change Retreat), the series is a great example of the cultural interventions that TOA invests in to shift narratives and tell new stories.
Thank you to everyone who joined us in Los Angeles and New York! We also want to offer special thanks to a few folks who helped make these events a success:
🎤 Our LA panel moderator,
Deniese Davis<[link removed]> of Color Creative and Reform Media
🎨 Karen Wong of
Guilty By Association<[link removed]> who helped make it happen
🥗
Hart House<[link removed]> by Kevin Hart who generously donated catering in LA
You can also help us make more events like these happen by
becoming a monthly donor to TOA<[link removed]>. We need to support more creative storytellers like Tunde and Theo whose work invites audiences to critically examine the world around us and imagine a better future. Learn more about the
cultural strategies programs we deliver<[link removed]> cost-free to artists and
show your support today<[link removed]>!
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Cowboy Carter: A Cultural Strategy
Texas-born artist Beyoncé
set the world abuzz<[link removed]> with her latest album, "Cowboy Carter." The album reclaims the Black origins of country music, a genre whose gatekeepers—driven by racism—largely dismissed her. Whether you’re a part of the Beyhive or simply want to know what the buzz is, we have a TikTok playlist for you.
Catch up on the powerful conversations<[link removed]> sparked by the master cultural strategist herself.
Read More<[link removed]>
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AAPI Month Messaging Tips
May is
Asian American and Pacific Islander (AAPI) Heritage Month<[link removed]>! In your communications this month, remember to center the work of AAPI-led organizations and influencers, and paint a vision of what our country can and should be: a safe, inclusive place of participation and belonging where everyone’s rights are protected and respected. Lean on
our messaging memo<[link removed]> for more tips on how to counter anti-Asian racism!
Read More<[link removed]>
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Hooks Updated Through Sept
If you haven’t perused our new and improved
editorial calendar<[link removed]>, you’re missing out. We’ve updated entries on our automated calendar through September so you can stay ahead of the curve. From monthly celebrations to historic anniversaries and pop culture events, we help you identify media opportunities and messaging tips to amplify your campaigns. Visit and subscribe to our
editorial calendar<[link removed]> to never miss a hook!
Learn More<[link removed]>
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Charity Navigator Says: 4 Stars!
Believe it or not, it’s been over 18 years since we’ve been in the narrative game. We’ve supported countless artists and activists in how to use the power of values to strengthen their social impact. Many of you know the good work we do, and now we have a badge to prove it. We’re proud to be awarded
Charity Navigator’s highest rating<[link removed]>. Want to support narrative change?
Turn intent into action<[link removed]> with a donation today!
Donate Today<[link removed]>
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May the Fourth Be with You
"Star Wars" stands as a monumental force in global pop culture, captivating audiences with its sprawling universe, complex characters, and epic narratives.
Every year, May the 4th (a play on the Jedi rallying cry “May the force be with you”) serves as an
opportunity to engage audiences<[link removed]> in deeper conversations beyond the realm of entertainment. Not sure where to find the rebellion?
Read our
latest <[link removed]>
blog detailing four messaging hooks<[link removed]> you can use to talk about "Star Wars" and social justice. From the need for universal paid leave to critiquing the numerous abuses in our inhumane criminal legal system, there’s a thread in the saga you can pull to talk about any form of injustice.
Image credits: Tyler Aryai, Beyonce Press, The Opportunity Agenda, The Opportunity Agenda, The Opportunity Agenda, Charity Navigator, Michael Marais (via Unsplash)
Support The Opportunity Agenda with a contribution today.
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