This month: get ready for AAPI month, plus our take on Cowboy Carter and Star Wars messaging hooks
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A Food Show Not About Food
In March, we hosted our second exclusive screening of “Hard to Swallow,” a new documentary series told from the perspective of Nigerian immigrant and chef Tunde Wey! Co-directed by Tunde and Theo Schear (both alums of our Creative Change Retreat), the series is a great example of the cultural interventions that TOA invests in to shift narratives and tell new stories.
Thank you to everyone who joined us in Los Angeles and New York! We also want to offer special thanks to a few folks who helped make these events a success:
🎤 Our LA panel moderator, Deniese Davis of Color Creative and Reform Media
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Cowboy Carter: A Cultural Strategy
Texas-born artist Beyoncé set the world abuzz with her latest album, "Cowboy Carter." The album reclaims the Black origins of country music, a genre whose gatekeepers—driven by racism—largely dismissed her. Whether you’re a part of the Beyhive or simply want to know what the buzz is, we have a TikTok playlist for you. Catch up on the powerful conversations sparked by the master cultural strategist herself.
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AAPI Month Messaging Tips
May is Asian American and Pacific Islander (AAPI) Heritage Month! In your communications this month, remember to center the work of AAPI-led organizations and influencers, and paint a vision of what our country can and should be: a safe, inclusive place of participation and belonging where everyone’s rights are protected and respected. Lean on our messaging memo for more tips on how to counter anti-Asian racism!
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Hooks Updated Through Sept
If you haven’t perused our new and improved editorial calendar, you’re missing out. We’ve updated entries on our automated calendar through September so you can stay ahead of the curve. From monthly celebrations to historic anniversaries and pop culture events, we help you identify media opportunities and messaging tips to amplify your campaigns. Visit and subscribe to our editorial calendar to never miss a hook!
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Charity Navigator Says: 4 Stars!
Believe it or not, it’s been over 18 years since we’ve been in the narrative game. We’ve supported countless artists and activists in how to use the power of values to strengthen their social impact. Many of you know the good work we do, and now we have a badge to prove it. We’re proud to be awarded Charity Navigator’s highest rating. Want to support narrative change? Turn intent into action with a donation today!
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May the Fourth Be with You
"Star Wars" stands as a monumental force in global pop culture, captivating audiences with its sprawling universe, complex characters, and epic narratives.
Every year, May the 4th (a play on the Jedi rallying cry “May the force be with you”) serves as an opportunity to engage audiences in deeper conversations beyond the realm of entertainment. Not sure where to find the rebellion?
Read our latest blog detailing four messaging hooks you can use to talk about "Star Wars" and social justice. From the need for universal paid leave to critiquing the numerous abuses in our inhumane criminal legal system, there’s a thread in the saga you can pull to talk about any form of injustice.
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Image credits: Tyler Aryai, Beyonce Press, The Opportunity Agenda, The Opportunity Agenda, The Opportunity Agenda, Charity Navigator, Michael Marais (via Unsplash)
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Support The Opportunity Agenda with a contribution today.
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