On-screen smoking is rising, even though it influences young people to use tobacco
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March 7, 2024

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Lights, Camera, Tobacco? ([link removed])

On-screen smoking, which is often glamorized and portrayed as edgy and cool, is rising despite well-established research that it influences young people to start using tobacco products. Truth Initiative’s sixth annual analysis of tobacco imagery in popular entertainment finds increasingly pervasive smoking imagery in 2022’s most popular streaming shows among 15- to 24-year-olds, music videos, as well as youth-rated movies. Truth Initiative, along with research collaborators at Breathe California and NORC at the University of Chicago, has tracked tobacco imagery in entertainment most popular with young people since 2018 ([link removed]) . Read the report here ([link removed]) .

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Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees ([link removed])

To find a smoke-free setting among this year’s Oscar Best Picture nominees, you’d have to go to Barbie Land. Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature characters who smoke, according to Truth Initiative’s sixth annual review of tobacco imagery in top entertainment ([link removed]) , which finds a surge in on-screen tobacco use across the most popular streaming shows among 15- to 24-year-olds, music videos, as well as youth-rated and Oscar-nominated movies.

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Old tactics, new products: how Big Tobacco targets women in e-cigarette marketing ([link removed])

Since the 1920’s, the tobacco industry has used women’s suffrage and equality movements to market cigarettes to women ([link removed]) . Today, as the industry shifts its focus to e-cigarettes, tobacco companies are using similar tactics to market these products to women, with themes of independence, glamour, fun, and health-consciousness.

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Hawaii – A bill that would have repealed preempting county ordinances and regulations of tobacco products died when it was not considered in the House Finance Committee before the March 1st deadline.
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