Recent settlement against JUUL is the largest to date
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April 13, 2023

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Truth Initiative applauds landmark multistate JUUL settlement and encourages states to utilize proven-effective programs to accelerate progress to end youth e-cigarette crisis ([link removed])

Truth Initiative commends the attorneys general of six states and the District of Columbia for their bold leadership resulting in the largest settlement against JUUL to date, and for holding the tobacco company accountable for its undeniable role in igniting the persistent youth e-cigarette crisis. By imposing stringent restrictions on the sales, marketing and distribution of JUUL products, this settlement also represents the most comprehensive measures ever taken against the company to end the deceptive youth targeted promotion of these highly addictive, flavored nicotine products.

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A toxic, plastic problem: e-cigarette waste and the environment ([link removed])

With disposable e-cigarettes now the most popular products on the market, the environmental consequences of e-cigarette waste are enormous. Instead of taking responsibility for the disposal of their products, tobacco companies engage in clean-up initiatives designed to make them appear “green” - just one of many tactics designed to overhaul their reputation.

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Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people ([link removed])

Advertisements for nicotine pouches often highlight flavors, emphasize the “freedom” of using nicotine pouches, and suggest that they are less harmful than traditional tobacco products – themes which may appeal to youth and young adults, according to new research co-authored by Truth Initiative published in Tobacco Control ([link removed]) . The study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.

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Hawaii – A bill to undo preemption and allow local ordinances and regulations that place stronger restrictions than state law on tobacco died despite passage in the Senate because it was not scheduled for a hearing in the House Finance Committee by April 6.
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Idaho – Governor Little signed into law a bill to cap the tax on cigars to 50 cents per cigar.
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Rhode Island – The House passed a bill to allow licensed pharmacists who have completed education on FDA-approved tobacco cessation therapy drugs to prescribe such medications to eligible patients who complete an initial intake evaluation and commit to appropriate follow-up visits. The bill now moves to the Senate for consideration.
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