From The Ad Council <[email protected]>
Subject Powerful New Work on Safe Gun Storage
Date March 23, 2023 6:00 PM
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Create+Change March 2023 =20

Our powerful new firearm safety PSA brings families face-to-face with the d=
angers of unlocked and loaded guns in the home. Conversations about mental =
health find a new safe space=E2=80=93the workplace. We also sat down with o=
ur partners at Hue, a tech-enabled community platform and culture consultan=
cy, to discuss findings from their third annual DEI report. And, we joined =
forces with a superhero movie franchise to encourage teen adoption, we made=
our way down to Texas to host engaging panels at SXSW Interactive, and muc=
h more! =20

New Firearm Safety PSA Promotes Safe Storage

In the U.S., more than one-third of adults live in a firearm-owning househo=
ld, with nearly 4.6 million children living in homes with unlocked and load=
ed guns. In response, the Ad Council and Brady launched the newest phase of=
our lifesaving End Family Fire campaign, =E2=80=9CPrepare for Misuse.=E2=
=80=9D Highlighting the importance of safe gun storage to prevent the risks=
of gun suicide and intentional and unintentional shootings involving an un=
secured firearm, the new hard-hitting PSAs include a series of digital and =
TV spots and outdoor creative developed pro bono by McKinney. Visit our You=
Tube page to get a first look at the creative.

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A Superpowered Partnership Highlights the Rewards of Teen Adoption

Each year, about 20,000 youth in the U.S. age out of foster care without th=
e love and support of a family. All teens deserve a place to learn, grow, a=
nd be themselves. We partnered with the stars of Shazam! Fury of the Gods f=
or a new PSA that shows the unexpected rewards that come with adopting a te=
en from foster care, and to remind prospective parents that you don=E2=80=
=99t need to be a superhero to adopt a teen from foster care. Head over to =
our Twitter page to watch. =20

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DEI Report Shares Key Takeaways to Build a More Equitable Workplace

Our partners at Hue recently released their third annual report, State of I=
nequity: Building a Better Future for BIPOC at Work, to address the inequit=
ies experienced by employees of color. We sat down with Hue Founder Fahad K=
hawaja, to discuss their latest findings and what actions he hopes employee=
s and business leaders will take after processing the new data. Read the fu=
ll interview to hear his thoughts on how we can work together to build a mo=
re equitable future for all.

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Mental Health: The New Water Cooler Conversation

In a recent study, we found that 95% of employees who take time off for men=
tal health issues cite another reason. At a time when conversations around =
mental health are being normalized, how can we ensure that we prioritize ta=
lking about it in the workplace? Our new AdLibbing article shares key resou=
rces for business leaders to support and empower their teams.

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Roundup:=20

=C2=B7 In conjunction with our Belonging Begins with Us campaign, the Ameri=
can Immigration Council and OverZero released the Belonging Barometer to ad=
dress the fundamental human need to belong by developing a robust, accessib=
le and readily available tool to measure impact. Their findings underscore =
the importance of our Belonging Begins with Us campaign and efforts to crea=
te a country where everyone feels like they belong.

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=C2=B7 SXSW Interactive brings together innovators in the media, tech, and =
entertainment worlds to discuss some of the most pressing issues in society=
. Our blog has a roundup of our panels and the major insights that we learn=
ed about on the ground, including ethical AI and humane approaches to tech,=
the challenges brands face keeping up with the accelerated pace of change,=
and the latest innovations around accessibility. You won=E2=80=99t want to=
miss the full recap!

[link removed]
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The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017

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font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C=
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212, U+2215, U+FEFF, U+FFFD;
}
/* cyrillic-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCRc4AMP6lbBP.woff2) format('wo=
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unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A64=
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/* cyrillic */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfABc4AMP6lbBP.woff2) format('wo=
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unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
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/* greek-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCBc4AMP6lbBP.woff2) format('wo=
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unicode-range: U+1F00-1FFF;
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/* greek */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBxc4AMP6lbBP.woff2) format('wo=
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unicode-range: U+0370-03FF;
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/* vietnamese */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCxc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, =
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}
/* latin-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfChc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20A=
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}
/* latin */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBBc4AMP6lQ.woff2) format('woff=
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unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C=
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} </style>
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t !important;display: none !important;max-height: 0 !important;line-height:=
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portant; height: 0 !important;}
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<style type=3D"text/css" media=3D"all">
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tr {line-height: 0px; border-collapse: collapse;}
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<![endif]-->
</head>
<body class=3D"layout-body" style=3D"background-color:#ebebeb;">
<div id=3D"mktcloud-preheader" key=3D"preheader" style=3D"display:none;max-=
height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">It=E2=80=99s=
tough to watch. So are the headlines.</p><div style=3D"display:none;max-he=
ight:0px;overflow:hidden;">&#847; &#847; &#847; &#847; &#847; &#847; &#847;=
&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#84=
7; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#=
847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; =
&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847=
; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#8=
47; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &=
#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847;=
&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847;</div=
></div>
<table class=3D"layout-table" key=3D"3" align=3D"center" style=3D"table-lay=
out:fixed;height:auto;width:100% !important;background-color:#ebebeb;" cell=
spacing=3D"0" cellpadding=3D"0">
<colgroup class=3D"displayNone" key=3D"1">
<col width=3D"50%" key=3D"0">
<col width=3D"107px" key=3D"1">
<col width=3D"107px" key=3D"2">
<col width=3D"107px" key=3D"3">
<col width=3D"107px" key=3D"4">
<col width=3D"107px" key=3D"5">
<col width=3D"107px" key=3D"6">
<col width=3D"50%" key=3D"7">
</colgroup>
=20
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<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;" data-content-item-id=3D"01044c19-4f04-40d1-87=
9a-1d0b27fa48a5">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ebebeb;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:10px;padding-bottom:10px;padding-left:10px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ebebeb;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#eb=
ebeb;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p style=3D=
"text-align:right"><a style=3D"color:rgb( 27 , 120 , 160 );text-decoration:=
underline" href=3D"[link removed]
ms=3DMzQ4NTU2NzIS1&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjM4Mzk4NDYxOQS2&mt=3D1&rt=3D=
0" name=3D"View in Browser" xt=3D"SPCLICKTOVIEW" data-key=3D"66d060a8-b716-=
4df8-a442-c4a18ade551b:e356d372-338a-486f-985d-896c46f34d56" target=3D"_bla=
nk" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer"><span st=
yle=3D"color:#808080;font-family:'roboto' , sans-serif;font-size:11px"><u>V=
iew in Browser</u></span></a></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;background-color:transparent;" data-content-item-id=3D"01044c19-4f04=
-40d1-879a-1d0b27fa48a5">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-left:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-left:0px; background-color:#ffffff;
" data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzQ4NTU2NzIS1&kn=3D14&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM4Mzk4NDYx=
OQS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34855672/1cdbe420-0de=
f-4355-ab77-834d18b6b492.png?resize&#x3D;255px%3A75px" alt=3D"Ad Council Cr=
eate + Change" border=3D"0" style=3D"width:100%;display:block;max-width:25=
5px!important;" width=3D"255"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-right:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-right:0px; background-color:#ffffff;
" data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:10px;padding-bottom:10px;padding-left:10px;padd=
ing-right:10px;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:50px;padding-bottom:10px;padding-left:10px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #000000;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #000000;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center">MARCH 2023</p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">Our powerful new firearm safety=
PSA brings families face-to-face with the dangers of unlocked and loaded g=
uns in the home. Conversations about mental health find a new safe space=E2=
=80=93the workplace. We also sat down with our partners at Hue, a tech-enab=
led community platform and culture consultancy, to discuss findings from th=
eir third annual DEI report. And, we joined forces with a superhero movie f=
ranchise to encourage teen adoption, we made our way down to Texas to host =
engaging panels at SXSW Interactive, and much more!</span></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"FirearmSafetyPSA" href=3D"[link removed]
ls1.com/ctt?ms=3DMzQ4NTU2NzIS1&kn=3D12&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM=
4Mzk4NDYxOQS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34855672/78dfe77d-15b=
5-491d-bfc6-11dfedc05e1d.jpg?resize&#x3D;640px%3A290px" alt=3D"New Firearm =
Safety PSA Promotes Safe Storage" border=3D"0" style=3D"width:100%;display=
:block;max-width:640px!important;" width=3D"640"/>
</a>
</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>New Firearm Safety PSA Promotes Safe Storage</strong><=
/span></h1></div>
</td>
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</td>
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</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>In the=
U.S., more than one-third of adults live in a firearm-owning household, wi=
th nearly 4.6 million children living in homes with unlocked and loaded gun=
s. In response, the Ad Council and Brady launched the newest phase of our l=
ifesaving <a style=3D"color:#1b78a0;text-decoration:underline" href=3D"http=
://links.mail1.spopessentials1.com/ctt?ms=3DMzQ4NTU2NzIS1&kn=3D29&r=3DNDYyN=
TQxMDI1Njk3S0&b=3D0&j=3DMjM4Mzk4NDYxOQS2&mt=3D1&rt=3D0" name=3D"EndFamilyFi=
re" data-key=3D"fc2033f9-0b94-4ae5-a9a2-22e9e19135ff:c04c8004-fb6e-4cdd-a5=
fb-253fd9426275" target=3D"_blank" rel=3D"noopener noreferrer noopener nore=
ferrer"><strong><u>End Family Fire</u></strong></a> campaign, =E2=80=9CPrep=
are for Misuse.=E2=80=9D Highlighting the importance of safe gun storage to=
prevent the risks of gun suicide and intentional and unintentional shootin=
gs involving an unsecured firearm, the new hard-hitting PSAs include a seri=
es of digital and TV spots and outdoor creative developed pro bono by McKin=
ney. Visit our <a style=3D"color:#1b78a0;text-decoration:underline" href=3D=
"[link removed]
DYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM4Mzk4NDYxOQS2&mt=3D1&rt=3D0" name=3D"AdCounc=
ilYouTube" data-key=3D"66085629-0d66-4a9d-879e-78cefe602959:5b84a7cd-251d-=
49a3-847a-5cc9da788ce7" target=3D"_blank" rel=3D"noopener noreferrer noopen=
er noreferrer"><strong><u>YouTube</u></strong></a> page to get a first look=
at the creative.</p></div>
</td>
</tr>
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</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"TeenAdoptionTwitter" href=3D"[link removed]
tials1.com/ctt?ms=3DMzQ4NTU2NzIS1&kn=3D27&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3D=
MjM4Mzk4NDYxOQS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34855672/32ed8dd5-bb4=
4-43aa-9243-55a673107124.jpg?resize&#x3D;640px%3A290px" alt=3D"A Superpower=
ed Partnership Highlights the Rewards of Teen Adoption" border=3D"0" style=
=3D"width:100%;display:block;max-width:640px!important;" width=3D"640"/>
</a>
</td>
</tr>
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</td>
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=20
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</td>
</tr>
=20
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</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>A Superpowered Partnership Highlights the Rewards of T=
een Adoption</strong></span></h1></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
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</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">Each year, about 20,000 youth i=
n the U.S. age out of foster care without the love and support of a family.=
All teens deserve a place to learn, grow, and be themselves. We partnered =
with the stars of <i>Shazam! Fury of the Gods</i> for a new PSA that shows =
the unexpected rewards that come with adopting a teen from foster care, and=
to remind prospective parents that you don=E2=80=99t need to be a superher=
o to adopt a teen from foster care. Head over to our </span><a style=3D"col=
or:#1b78a0;text-decoration:underline" href=3D"[link removed]
ials1.com/ctt?ms=3DMzQ4NTU2NzIS1&kn=3D28&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DM=
jM4Mzk4NDYxOQS2&mt=3D1&rt=3D0" name=3D"AdoptionTwitter" data-key=3D"71d729=
05-0764-456b-9d1f-1fa9b484f52c:51c14c65-eae6-4a2c-be7a-84d7e7db6220" target=
=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer noopener no=
referrer"><span style=3D"font-family:'roboto' , sans-serif"><strong>Twitter=
</strong></span></a><span style=3D"font-family:'roboto' , sans-serif"> page=
to watch.</span></p></div>
</td>
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</td>
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=20
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</td>
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"HueFounderArticle" href=3D"[link removed]
als1.com/ctt?ms=3DMzQ4NTU2NzIS1&kn=3D5&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM=
4Mzk4NDYxOQS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34855672/e955684d-ce7=
9-4986-99fc-b3c5a67eb1b1.jpg?resize&#x3D;640px%3A290px" alt=3D"Hue Founder =
Fahad Khawaja on Building a Better Future for BIPOC Employees" border=3D"0=
" style=3D"width:100%;display:block;max-width:640px!important;" width=3D"64=
0"/>
</a>
</td>
</tr>
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</td>
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</td>
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</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>DEI Report Shares Key Takeaways to Build a More Equita=
ble Workplace</strong></span></h1></div>
</td>
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</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">Our partners at Hue recently re=
leased their third annual report, </span><a style=3D"color:#1b78a0;text-dec=
oration:underline" href=3D"[link removed]
MzQ4NTU2NzIS1&kn=3D4&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM4Mzk4NDYxOQS2&mt=
=3D1&rt=3D0" name=3D"DEIReport" data-key=3D"278e30a6-660d-48b6-a4ac-b01930=
0bf6d2:150430f9-ca67-4d7b-9e61-8b706c4a103e" target=3D"_blank" rel=3D"noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer noopener noreferrer"><span style=3D=
"font-family:'roboto' , sans-serif"><strong><u>State of Inequity: Building =
a Better Future for BIPOC at Work</u></strong></span></a><span style=3D"fon=
t-family:'roboto' , sans-serif">, to address the inequities experienced by =
employees of color. We sat down with Hue Founder Fahad Khawaja, to discuss =
their latest findings and what actions he hopes employees and business lead=
ers will take after processing the new data. Read the </span><a style=3D"co=
lor:#1b78a0;text-decoration:underline" href=3D"[link removed]
tials1.com/ctt?ms=3DMzQ4NTU2NzIS1&kn=3D31&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3D=
MjM4Mzk4NDYxOQS2&mt=3D1&rt=3D0" name=3D"interview" data-key=3D"32cc66b1-dd=
f9-4432-a8de-652dc1e26997:f67baded-d18d-497a-bd98-ddb7521d938d" target=3D"_=
blank" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer noopener norefer=
rer"><span style=3D"font-family:'roboto' , sans-serif"><strong>full intervi=
ew</strong></span></a><span style=3D"font-family:'roboto' , sans-serif"> to=
hear his thoughts on how we can work together to build a more equitable fu=
ture for all.</span></p></div>
</td>
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</table>
</td>
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</div>

</div>
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ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"MentalHealthintheWorkplace" href=3D"[link removed]
opessentials1.com/ctt?ms=3DMzQ4NTU2NzIS1&kn=3D17&r=3DNDYyNTQxMDI1Njk3S0&b=
=3D0&j=3DMjM4Mzk4NDYxOQS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34855672/16e88eaf-2a9=
f-409e-9cad-e26349fef875.jpg?resize&#x3D;640px%3A291px" alt=3D"Mental Healt=
h: The New Water Cooler Conversation " border=3D"0" style=3D"width:100%;di=
splay:block;max-width:640px!important;" width=3D"640"/>
</a>
</td>
</tr>
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</td>
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</table>
</td>
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</table>

</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:rgb( 0 , 0 , 0 );font-family:'roboto' , sans-serif;font-size:26px=
;font-weight:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-=
serif;font-size:24px"><strong>Mental Health: The New Water Cooler Conversat=
ion&nbsp;</strong></span></h1></div>
</td>
</tr>
=20
</table>
</td>
</tr>
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</table>
</td>
</tr>
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</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">In a recent study, we found tha=
t 95% of employees who take time off for mental health issues cite another =
reason. At a time when conversations around mental health are being normali=
zed, how can we ensure that we prioritize talking about it in the workplace=
? Our new </span><a style=3D"color:#1b78a0;text-decoration:underline" href=
=3D"[link removed]
=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM4Mzk4NDYxOQS2&mt=3D1&rt=3D0" name=3D"Men=
talHealthArticle" data-key=3D"b3567490-5418-4f6d-b635-acdc4eae8714:c2de8bc=
a-1155-4f14-b582-195e98158051" target=3D"_blank" rel=3D"noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer"><span style=3D"font-family:'=
roboto' , sans-serif"><strong><u>AdLibbing article</u></strong></span></a><=
span style=3D"font-family:'roboto' , sans-serif"> shares key resources for =
business leaders to support and empower their teams.</span></p></div>
</td>
</tr>
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</table>
</td>
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</table>
</td>
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</table>

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</div>
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ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
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</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:5px;padding-left:30px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 70%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:0.7;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:rgb( 0 , 0 , 0 );font-family:'roboto' , sans-serif;font-size:26px=
;font-weight:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-=
serif;font-size:24px"><strong>More News:</strong></span></h1></div>
</td>
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</div>
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ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"01044c19-4=
f04-40d1-879a-1d0b27fa48a5">
<div>
<table data-content-item-id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<tr>
<td style=3D"padding-right:40px=
;padding-top:5px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"01044c19-4f04-40d1-879a-1d0b27fa48a5" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li><=
span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font-size:16p=
x">In conjunction with our </span><a style=3D"color:#1b78a0;text-decoration=
:underline" href=3D"[link removed]
2NzIS1&kn=3D6&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM4Mzk4NDYxOQS2&mt=3D1&rt=
=3D0" name=3D"BelongingBeginswithUs" data-key=3D"55a64adf-1a6e-4de8-8c13-8=
4d76372b6e9:36ddfaaf-4400-43be-945b-8466f8595fb1" target=3D"_blank" rel=3D"=
noopener noreferrer noopener noreferrer noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer noopener noreferrer"><span sty=
le=3D"color:#1b78a0;font-family:'roboto' , sans-serif;font-size:16px"><stro=
ng><u>Belonging Begins with Us</u></strong></span></a><span style=3D"color:=
#2a2f31;font-family:'roboto' , sans-serif;font-size:16px"> campaign, the Am=
erican Immigration Council and OverZero released the </span><a style=3D"col=
or:#1b78a0;text-decoration:underline" href=3D"[link removed]
ials1.com/ctt?ms=3DMzQ4NTU2NzIS1&kn=3D30&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DM=
jM4Mzk4NDYxOQS2&mt=3D1&rt=3D0" name=3D"BelongingBarometer" data-key=3D"141=
66389-f9e5-4476-a889-feb288dc834c:6e06af0f-aab2-4f6c-81b6-d802ab958ba7" tar=
get=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener nore=
ferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener=
noreferrer"><span style=3D"color:#1b78a0;font-family:'roboto' , sans-serif=
;font-size:16px"><strong><u>Belonging Barometer</u></strong></span></a><spa=
n style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font-size:16px">=
to address the fundamental human need to belong by developing a robust, ac=
cessible and readily available tool to measure impact. Their findings under=
score the importance of our Belonging Begins with Us campaign and efforts t=
o create a country where everyone feels like they belong.</span></li><li><s=
pan style=3D"font-family:'roboto' , sans-serif">SXSW Interactive brings tog=
ether innovators in the media, tech, and entertainment worlds to discuss so=
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pessentials1.com/ctt?ms=3DMzQ4NTU2NzIS1&kn=3D26&r=3DNDYyNTQxMDI1Njk3S0&b=3D=
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est innovations around accessibility. You won=E2=80=99t want to miss the fu=
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Create+Change March 2023

Our powerful new firearm safety PSA brings families face-to-face with the dangers of unlocked and loaded guns in the home. Conversations about mental health find a new safe space–the workplace. We also sat down with our partners at Hue, a tech-enabled community platform and culture consultancy, to discuss findings from their third annual DEI report. And, we joined forces with a superhero movie franchise to encourage teen adoption, we made our way down to Texas to host engaging panels at SXSW Interactive, and much more!

New Firearm Safety PSA Promotes Safe Storage

In the U.S., more than one-third of adults live in a firearm-owning household, with nearly 4.6 million children living in homes with unlocked and loaded guns. In response, the Ad Council and Brady launched the newest phase of our lifesaving End Family Fire campaign, “Prepare for Misuse.” Highlighting the importance of safe gun storage to prevent the risks of gun suicide and intentional and unintentional shootings involving an unsecured firearm, the new hard-hitting PSAs include a series of digital and TV spots and outdoor creative developed pro bono by McKinney. Visit our YouTube page to get a first look at the creative.

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A Superpowered Partnership Highlights the Rewards of Teen Adoption

Each year, about 20,000 youth in the U.S. age out of foster care without the love and support of a family. All teens deserve a place to learn, grow, and be themselves. We partnered with the stars of Shazam! Fury of the Gods for a new PSA that shows the unexpected rewards that come with adopting a teen from foster care, and to remind prospective parents that you don’t need to be a superhero to adopt a teen from foster care. Head over to our Twitter page to watch.

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DEI Report Shares Key Takeaways to Build a More Equitable Workplace

Our partners at Hue recently released their third annual report, State of Inequity: Building a Better Future for BIPOC at Work, to address the inequities experienced by employees of color. We sat down with Hue Founder Fahad Khawaja, to discuss their latest findings and what actions he hopes employees and business leaders will take after processing the new data. Read the full interview to hear his thoughts on how we can work together to build a more equitable future for all.

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Mental Health: The New Water Cooler Conversation

In a recent study, we found that 95% of employees who take time off for mental health issues cite another reason. At a time when conversations around mental health are being normalized, how can we ensure that we prioritize talking about it in the workplace? Our new AdLibbing article shares key resources for business leaders to support and empower their teams.

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Roundup:

· In conjunction with our Belonging Begins with Us campaign, the American Immigration Council and OverZero released the Belonging Barometer to address the fundamental human need to belong by developing a robust, accessible and readily available tool to measure impact. Their findings underscore the importance of our Belonging Begins with Us campaign and efforts to create a country where everyone feels like they belong.

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· SXSW Interactive brings together innovators in the media, tech, and entertainment worlds to discuss some of the most pressing issues in society. Our blog has a roundup of our panels and the major insights that we learned about on the ground, including ethical AI and humane approaches to tech, the challenges brands face keeping up with the accelerated pace of change, and the latest innovations around accessibility. You won’t want to miss the full recap!

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The Ad Council
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