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Our powerful new firearm safety PSA brings families face-to-face with the dangers of unlocked and loaded guns in the home. Conversations about mental health find a new safe space–the workplace. We also sat down with our partners at Hue, a tech-enabled community platform and culture consultancy, to discuss findings from their third annual DEI report. And, we joined forces with a superhero movie franchise to encourage teen adoption, we made our way down to Texas to host engaging panels at SXSW Interactive, and much more! |
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New Firearm Safety PSA Promotes Safe Storage
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In the U.S., more than one-third of adults live in a firearm-owning household, with nearly 4.6 million children living in homes with unlocked and loaded guns. In response, the Ad Council and Brady launched the newest phase of our lifesaving End Family Fire campaign, “Prepare for Misuse.” Highlighting the importance of safe gun storage to prevent the risks of gun suicide and intentional and unintentional shootings involving an unsecured firearm, the new hard-hitting PSAs include a series of digital and TV spots and outdoor creative developed pro bono by McKinney. Visit our YouTube page to get a first look at the creative. |
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A Superpowered Partnership Highlights the Rewards of Teen Adoption
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Each year, about 20,000 youth in the U.S. age out of foster care without the love and support of a family. All teens deserve a place to learn, grow, and be themselves. We partnered with the stars of Shazam! Fury of the Gods for a new PSA that shows the unexpected rewards that come with adopting a teen from foster care, and to remind prospective parents that you don’t need to be a superhero to adopt a teen from foster care. Head over to our Twitter page to watch. |
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DEI Report Shares Key Takeaways to Build a More Equitable Workplace
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Our partners at Hue recently released their third annual report, State of Inequity: Building a Better Future for BIPOC at Work, to address the inequities experienced by employees of color. We sat down with Hue Founder Fahad Khawaja, to discuss their latest findings and what actions he hopes employees and business leaders will take after processing the new data. Read the full interview to hear his thoughts on how we can work together to build a more equitable future for all. |
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Mental Health: The New Water Cooler Conversation
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In a recent study, we found that 95% of employees who take time off for mental health issues cite another reason. At a time when conversations around mental health are being normalized, how can we ensure that we prioritize talking about it in the workplace? Our new AdLibbing article shares key resources for business leaders to support and empower their teams. |
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- In conjunction with our Belonging Begins with Us campaign, the American Immigration Council and OverZero released the Belonging Barometer to address the fundamental human need to belong by developing a robust, accessible and readily available tool to measure impact. Their findings underscore the importance of our Belonging Begins with Us campaign and efforts to create a country where everyone feels like they belong.
- SXSW Interactive brings together innovators in the media, tech, and entertainment worlds to discuss some of the most pressing issues in society. Our blog has a roundup of our panels and the major insights that we learned about on the ground, including ethical AI and humane approaches to tech, the challenges brands face keeping up with the accelerated pace of change, and the latest innovations around accessibility. You won’t want to miss the full recap!
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