Statewide advertising planned through 2023 to increase awareness of the service





Wisconsin Department of Health Services




News Release





*For Immediate Release*

February 9, 2022
Contact: Elizabeth Goodsitt/Jennifer Miller 608-266-1683

New Multimedia Campaign Focuses on 988 Suicide & Crisis Lifeline

"?Statewide advertising planned through 2023 to increase awareness of the service"

Following Gov. Evers? declaration that 2023 is the?Year of Mental Health [ [link removed] ],?the Wisconsin Department of Health Services (DHS) announced today that the implementation of the 988 Suicide & Crisis Lifeline in Wisconsin is moving to its next phase?a year-long multimedia campaign to ensure all state residents know this free and confidential service is here to support people experiencing a suicidal, mental health, or substance use crisis.?

In the State of the State address last month, Gov. Evers announced that he will include about $3 million in state funds for staffing and other needs of the 988 Suicide & Crisis Lifeline in his 2023-2025 Executive Budget. The funding is?part of a $500 million package of investments [ [link removed] ]?in all parts of Wisconsin?s system of care for mental health and substance use concerns. ?

?The message of this campaign is simple: no matter where you are in the state, if you?re experiencing a mental health emergency or substance use concern, help is available,? said DHS Deputy Secretary Deb Standridge. ?The 988 Suicide & Crisis Lifeline is here and ready to help. Call, text, or chat 24/7 to reach a trained counselor. You can also contact this service if you?re concerned about someone you know.?

View the entire news release [ [link removed] ].






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