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For Immediate Release
February 9, 2022
Contact: Elizabeth Goodsitt/Jennifer Miller 608-266-1683
New Multimedia Campaign Focuses on 988 Suicide & Crisis Lifeline
?Statewide advertising planned through 2023 to increase awareness of the service
Following Gov. Evers? declaration that 2023 is the?Year of Mental Health,?the Wisconsin Department of Health Services (DHS) announced today that the implementation of the 988 Suicide & Crisis Lifeline in Wisconsin is moving to its next phase?a year-long multimedia campaign to ensure all state residents know this free and confidential service is here to support people experiencing a suicidal, mental health, or substance use crisis.?
In the State of the State address last month, Gov. Evers announced that he will include about $3 million in state funds for staffing and other needs of the 988 Suicide & Crisis Lifeline in his 2023-2025 Executive Budget. The funding is?part of a $500 million package of investments?in all parts of Wisconsin?s system of care for mental health and substance use concerns. ?
?The message of this campaign is simple: no matter where you are in the state, if you?re experiencing a mental health emergency or substance use concern, help is available,? said DHS Deputy Secretary Deb Standridge. ?The 988 Suicide & Crisis Lifeline is here and ready to help. Call, text, or chat 24/7 to reach a trained counselor. You can also contact this service if you?re concerned about someone you know.?
View the entire news release.
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