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John —
Here at Defend the Senate, we work to support Democratic candidates running in battleground races.
Some of our work involves running TV ads across the country. It can cost anywhere from tens of thousands of dollars to millions of dollars in the run-up to Election Day.
The country is split up into 210 media markets — sorted by population. The larger the media market, the more expensive it can be to run an ad.
Here’s where it gets important: In the coming election, we have Senate races up in some of the 10 largest media markets.
Top Media Markets (2023)
1. New York
2. Los Angeles
3. Chicago
4. Philadelphia
5. Dallas-Fort Worth
6. San Francisco-Oakland-San Jose
7. Atlanta
8. Houston
9. Washington, D.C. (Hagerstown)
10. Boston
Millions of people watch our ads. And as we saw from the last election, just a few thousand votes could decide our Democratic Senate majority.
We cannot let Mitch McConnell and Republicans outspend us in top Senate races, especially early on. We need to have the money to run ads on a moment’s notice and help our Democratic candidates win their elections — starting right now.
A generous group of donors is 3X-matching the first $25,000 in donations before Tuesday’s end-of-month deadline. Will you make a triple-matched donation to help Defend the Senate? [[link removed]]
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Thank you,
— Defend the Senate
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