John, this is real: Gun manufacturers are advertising real guns
for kids, like the JR-15 .22 Long Rifle made by Wee1 Tactical, that
"looks, feels, and operates just like Mom and Dad's gun."

Gun violence is now the number one cause of death for children and teens
in America, yet the gun industry continues to make and market weapons to
children.

[ [link removed] ]Moms Demand Action Instagram post of a real advertisement of a rifle
marketed to children. The graphic reads: "While guns are the #1 killer of
children in America, the gun industry intentionally makes & markets
weapons to children."

In fact, the National Shooting Sports Foundation (NSSF), the group hosting
SHOT Show this week—one of the gun industry's biggest events of the year
in Las Vegas—called young people "obvious 'low-hanging fruit' in
recruitment" and a "large relatively untapped market."

Our kids don’t need marketing for dangerous weapons, they need stronger
gun safety laws. If the gun industry is going to put its bottom line
before safety, then we must hold them accountable.

Everytown and Moms Demand Action are working every day to fight for
life-saving gun safety measures—and we rely on your support. [ [link removed] ]Donate to
Everytown Action Fund today to power our work to strengthen our gun safety
laws and end gun violence.

[ [link removed] ]DONATE

Thank you for being with us,

Everytown for Gun Safety


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