Three key components — mail, TV and staff — continue to drive spending in Virginia legislative elections. But digital is on the rise. VPAP ranks the ways ([link removed]) candidates have spent money to reach voters in each of the last five General Assembly election cycles.
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TV and radio ads were the biggest ticket item in 2019 Virginia legislative elections — at least races where combined spending by major party candidates topped $500,000. But in less expensive races, direct mail was the preferred method of connecting with voters.This interactive visual contrasts spending in big and small contests. ([link removed])
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