Three key components — mail, TV and staff — continue to drive spending in Virginia legislative elections. But digital is on the rise. VPAP ranks the ways candidates have spent money to reach voters in each of the last five General Assembly election cycles.
TV and radio ads were the biggest ticket item in 2019 Virginia legislative elections — at least races where combined spending by major party candidates topped $500,000. But in less expensive races, direct mail was the preferred method of connecting with voters. This interactive visual contrasts spending in big and small contests.
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