From The Opportunity Agenda <[email protected]>
Subject Talking Opportunity: Cultural strategies for voter turnout
Date November 3, 2022 9:50 PM
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This month: open-source GOTV resources, plus our #PowerofPop horror film recommendations&nbsp;

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Democracy STARTS with Voting
As social justice advocates and artists, we know voting is critical to making our voices heard. Every election is important, but there&rsquo;s an extra sense of urgency to the 2022 midterms. The Big Lie that fueled the attack on our nation&rsquo;s Capitol paved the way for armed intimidation at ballot boxes and further efforts to not only restrict but also criminalize voting. And while the stakes and anxieties run high, we must remember that fear is the tool of our opposition. Our strength comes in community.
As you make your final digital push to turnout voters on November 8, uplift the core values that mobilize our audiences and help them feel their power. Below, we&rsquo;ve pulled together a handful of links to open-source resources and cultural strategies to nourish your creative juices for our shared work to defend democracy on Election Day and beyond.

We Make the Future&rsquo;s 2022 GOTV messaging guide<[link removed]> (501c3) provides tested tips on persuasion campaigns that go beyond changing beliefs to change behavior.

IntoAction&rsquo;s content library<[link removed]>, a project of TaskForce (founded by Yosi Sergant (&rsquo;10 and &rsquo;11 Creative Change alum)), includes midterm-themed gifs that cut across our core issue priorities.

Joy to the Polls<[link removed]>, a creative intervention
designed by Paola Mendoza<[link removed]> ('19 Creative Change alum), is once again organizing local concerts at polling locations.

Ride to the Polls<[link removed]>, a campaign of
Allie Young<[link removed]> ('22 Creative Change alum), Harness, and Protect the Sacred, is working with
skateboarders<[link removed]>,
cowboys<[link removed]>, and
quincea&ntilde;eras<[link removed]> to empower BIPOC voters and their communities to vote early in the midterm elections.&nbsp;
Centering joy and community as tools of resistance powerfully counters the politics of fear and division. Have you seen or organized other creative campaigns to turn out the vote this year?
Drop us a line<mailto:[email protected]?subject=Creative%20GOTV%20strategies> and we&rsquo;ll look to amplify on our social media channels.

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Amplifying Athlete&rsquo;s Voices for Justice
When Sue Bird and Serena Williams closed the chapter on their illustrious professional sports careers, we couldn&rsquo;t help but reflect on the enormity of their impact off the court. As
Brian Erickson notes in Forbes<[link removed]>, supporting athletes&rsquo; advocacy may prove good business, but that&rsquo;s not why we do it. We do it because we believe a future defined by safety and equal opportunity for&nbsp;everyone&nbsp;is within reach and standing in solidarity with athletes by echoing their voices&nbsp;helps us all&nbsp;get there.

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Editorial Calendar: Nov + Dec 2022
Our editorial calendars for
November<[link removed]> and
December<[link removed]> are now live! In addition to recognizing Native American Heritage and National Caregivers month, November kicks off the open enrollment period for 2023 health insurance plans. Other upcoming media hooks include Transgender Awareness Week, the creation of DHS, beginning of the Montgomery bus boycott, and International Human Rights Day.
Visit our calendars<[link removed]> for more hooks and messaging tools.

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ICYMI: Horror Films that Shift the Narrative
Throughout October, our resident horror nerds curated a
Halloween watchlist of films<[link removed]> that bring to life the very real hurdles to achieving gender, racial, and immigrant justice. If you&rsquo;re like many of us who thought horror was only about gore and screams, the genre has a long history of subverting familiar elements to name the monsters behind systemic racism and sexism.
In recent years, iconic directors like Jordan Peele helped bring this form of horror into the spotlight, but the canon of great works extend beyond our borders and long before &ldquo;Get Out.&rdquo; Check out our staff reviews of
&ldquo;Bacurau&rdquo; (2019)<[link removed]>,
Nope (2022)<[link removed]>, and
&ldquo;Candyman&rdquo; (2021)<[link removed]>, and make sure to
follow us on Instagram<[link removed]> and
TikTok<[link removed]> for more tips of great films and TV shows that use the #PowerofPop to challenge and shift narratives.
Welcome Rahwa &amp; Chris to Team TOA!

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Rahwa Mengisteab<[link removed]> works with the team behind TOA&rsquo;s operations to help with bookkeeping and minor accounting, while also ensuring seamless interdepartmental coordination on projects, communications, and scheduling. Prior to TOA, Rahwa worked as an executive assistant in both the non-profit and finance worlds. Originally from San Diego, her background in organizing around immigrant rights, Black maternal health, and social services for the unhoused community drew her to join team TOA.

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Christian Tejada<[link removed]> works with our Advancement team to oversee maintenance, reporting, and prospect management in our constituent management database. Prior to TOA, Chris worked with the San Diego Zoo Wildlife Alliance, a non-profit organization that operates the San Diego Zoo and San Diego Zoo Safari Park, to facilitate technical support on the database side for their philanthropic campaigns and branding. He is originally from New York City. Welcome home, Chris!
Image credits: Tom Barrett, Brian Erickson, The Opportunity Agenda, The Opportunity Agenda, Rahwa Mengisteab, and Christian Tejada
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