[link removed] [[link removed]]DATE: October 25, 2022                                                                                                                        
TO: Wiley Nickel Supporters, grassroots donors, and volunteers                                                                                                                                                                                                                                       
SUBJECT: Digital Strategy leading up to the general election                                                                                                                                                                                                                                         
I’m writing to discuss campaign strategy with you now that we are officially two weeks out from Election Day today.                                                                                                                                                                                  
Priorities:                                                                                                                                                                                                                                                                                          
1.                                                                                                                                                                                                                                                                                                   
Persuade                                                                                                                                                                                                                                                                                             
new                                                                                                                                                                                                                                                                                                  
voters                                                                                                                                                                                                                                                                                               
2.                                                                                                                                                                                                                                                                                                   
Get                                                                                                                                                                                                                                                                                                  
these                                                                                                                                                                                                                                                                                                
new                                                                                                                                                                                                                                                                                                  
voters                                                                                                                                                                                                                                                                                               
to                                                                                                                                                                                                                                                                                                   
the                                                                                                                                                                                                                                                                                                  
polls                                                                                                                                                                                                                                                                                                
We need to build and maintain a strong ground program that works to persuade voters in the 13th district and then takes that momentum and turns them out in November. But we can’t do any of this all on our own.                                                                                    
To dig in a little deeper - here’s how we do that:                                                                                                                                                                                                                                                   
*                                                                                                                                                                                                                                                                                                    
Build                                                                                                                                                                                                                                                                                                
a                                                                                                                                                                                                                                                                                                    
robust                                                                                                                                                                                                                                                                                               
field                                                                                                                                                                                                                                                                                                
operation                                                                                                                                                                                                                                                                                            
with                                                                                                                                                                                                                                                                                                 
boots                                                                                                                                                                                                                                                                                                
on                                                                                                                                                                                                                                                                                                   
the                                                                                                                                                                                                                                                                                                  
ground                                                                                                                                                                                                                                                                                               
in                                                                                                                                                                                                                                                                                                   
every                                                                                                                                                                                                                                                                                                
county                                                                                                                                                                                                                                                                                               
in                                                                                                                                                                                                                                                                                                   
the                                                                                                                                                                                                                                                                                                  
district                                                                                                                                                                                                                                                                                             
to                                                                                                                                                                                                                                                                                                   
talk                                                                                                                                                                                                                                                                                                 
to                                                                                                                                                                                                                                                                                                   
voters,                                                                                                                                                                                                                                                                                              
whether                                                                                                                                                                                                                                                                                              
it’s                                                                                                                                                                                                                                                                                                 
to                                                                                                                                                                                                                                                                                                   
help                                                                                                                                                                                                                                                                                                 
educate                                                                                                                                                                                                                                                                                              
on                                                                                                                                                                                                                                                                                                   
how                                                                                                                                                                                                                                                                                                  
early                                                                                                                                                                                                                                                                                                
voting                                                                                                                                                                                                                                                                                               
works,                                                                                                                                                                                                                                                                                               
or                                                                                                                                                                                                                                                                                                   
why                                                                                                                                                                                                                                                                                                  
Wiley                                                                                                                                                                                                                                                                                                
is                                                                                                                                                                                                                                                                                                   
the                                                                                                                                                                                                                                                                                                  
best                                                                                                                                                                                                                                                                                                 
man                                                                                                                                                                                                                                                                                                  
to                                                                                                                                                                                                                                                                                                   
represent                                                                                                                                                                                                                                                                                            
them                                                                                                                                                                                                                                                                                                 
in                                                                                                                                                                                                                                                                                                   
Congress.                                                                                                                                                                                                                                                                                            
*                                                                                                                                                                                                                                                                                                    
Maintain                                                                                                                                                                                                                                                                                             
a                                                                                                                                                                                                                                                                                                    
presence                                                                                                                                                                                                                                                                                             
online                                                                                                                                                                                                                                                                                               
with                                                                                                                                                                                                                                                                                                 
digital                                                                                                                                                                                                                                                                                              
ads                                                                                                                                                                                                                                                                                                  
about                                                                                                                                                                                                                                                                                                
the                                                                                                                                                                                                                                                                                                  
issues                                                                                                                                                                                                                                                                                               
voters                                                                                                                                                                                                                                                                                               
care                                                                                                                                                                                                                                                                                                 
about.                                                                                                                                                                                                                                                                                               
*                                                                                                                                                                                                                                                                                                    
Keep                                                                                                                                                                                                                                                                                                 
pace                                                                                                                                                                                                                                                                                                 
with                                                                                                                                                                                                                                                                                                 
dark                                                                                                                                                                                                                                                                                                 
money                                                                                                                                                                                                                                                                                                
PACs                                                                                                                                                                                                                                                                                                 
on                                                                                                                                                                                                                                                                                                   
TV                                                                                                                                                                                                                                                                                                   
to                                                                                                                                                                                                                                                                                                   
share                                                                                                                                                                                                                                                                                                
our                                                                                                                                                                                                                                                                                                  
own                                                                                                                                                                                                                                                                                                  
message.                                                                                                                                                                                                                                                                                             
*                                                                                                                                                                                                                                                                                                    
Have                                                                                                                                                                                                                                                                                                 
regular                                                                                                                                                                                                                                                                                              
events                                                                                                                                                                                                                                                                                               
for                                                                                                                                                                                                                                                                                                  
voters                                                                                                                                                                                                                                                                                               
to                                                                                                                                                                                                                                                                                                   
hear                                                                                                                                                                                                                                                                                                 
directly                                                                                                                                                                                                                                                                                             
from                                                                                                                                                                                                                                                                                                 
Wiley.                                                                                                                                                                                                                                                                                               
Wiley needs to bring in $250,000 in the next 7 days in online donations to rapidly ramp up our efforts on the ground and in the district. Can you rush in $25 and help us get Wiley’s message out? [[link removed]]            
Wiley’s message is a winning one. Bringing our nation together, working for working families of the 13th district, and fighting for the rights of all Americans are three top priorities, and the only way he can bring them to Washington is if we get out and spread his message!                  
So please, rush in whatever you can and help us build and maintain a strong ground game through the rest of the election cycle! [[link removed]]                                                                                         
Thank you for your hard work and dedication.                                                                                                                                                                                                                                                         
Abby May                                                                                                                                                                                                                                                                                             
Campaign Manager, Wiley Nickel for Congress                                                                                                                                                                                                                                                          
Wiley Nickel is a Democrat running for North Carolina's 13th Congressional District. Support Wiley with a weekly donation until November 8th today.                                                                                                                                                  
CONTRIBUTE WEEKLY >>> [[link removed]]                                                                                                                                                                                    
Follow Wiley Online:                                                                                                                                                                                                                                                                                 
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Paid for by Wiley Nickel for Congress                                                                                                                                                                                                                                                                
Wiley Nickel for Congress
PO Box 563
Raleigh, NC 27602
United States                                                                                                                                                                                                                                                                              
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