DATE: October 24, 2022

TO: Wiley Nickel supporters, grassroots donors, and volunteers

SUBJECT: Digital Strategy leading up to Election Day

I’m writing to discuss campaign strategy with you now that we are almost two weeks out from Election Day.

Priorities:

1. Persuade new voters
2. Get these new voters to the polls

We need to build and maintain a strong ground program to persuade voters in the 13th district and then turns them out in November. But we can’t do any of this all on our own.

To dig in a little deeper - here’s how we do that:

• Build a robust field operation with boots on the ground in every county in the district to talk to voters, whether it’s to help educate on how early voting works, or why Wiley is the best man to represent them in Congress.
• Maintain a presence online with digital ads about the issues voters care about.
• Keep pace with dark money PACs on TV to share our own message.
• Have regular events for voters to hear directly from Wiley.

Wiley needs to bring in $250,000 in the next 7 days in online donations to rapidly ramp up our efforts on the ground and in the district. Can you rush in $25 and help us get Wiley’s message out?

Wiley’s message is a winning one. Bringing our nation together, working for working families of the 13th district, and fighting for the rights of all Americans are three top priorities, and the only way he can bring them to Washington is if we get out and spread his message!

So please, rush in whatever you can and help us build and maintain a strong ground game through the rest of the election cycle!

Thank you for your hard work and dedication.

Abby May
Campaign Manager, Wiley Nickel for Congress

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