From Women's Enterprise Action Loan Fund <[email protected]>
Subject The Entrepreneurial Spirit Thrives at WEALF, our women at Small Biz Fair & welcoming the new women of WEALF
Date September 28, 2022 2:38 PM
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Dear WEALF Family,

The fall means back to school for many of us whether we are parents or grandparents or lifelong learners ourselves heading back to campus for continuing education or to learn a new hobby. I am sure you will agree there is no better student than one that is curious and determined and one with an entrepreneurial spirit.

At WEALF, we are preparing for a very productive season of professional development and mentoring for our women entrepreneurs and look forward to sharing with you the accomplishments of participants in our program. In addition to our one-on-one mentoring, we provide specialized educational programs developed to meet the needs of our women. A special way you can support our mission, is to underwrite these professional trainings we are planning with Babson College’s Center for Women’s Entrepreneurial Leadership.

To learn more about ways you or your corporation can be part of our mission to help women become financially self-sufficient and prove that age, zip code and ethnicity are not barriers to gaining support necessary to grow a business, please see our donate now page ([link removed]) or send an email to [email protected] (mailto:[email protected]?subject=&body=null) .

Thank you!

Sincerely,
Vicki Weiner
Founder
WEALF

MEET THE NEW WOMEN OF WEALF


** New Board of Advisors member, Andrea Masano
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Andrea is a designer and manufacturer of her own label MASANO, a collection of women’s dresses and separates. Her focus has always been to find a "raison d’etre” as to why one should even be in business. In her case, it has been to address the “triple crown” of retail: quality, fit, and pricing. Her line hangs in Cocktails Boutique, where she also offers subleases to small entrepreneurs so they may sell their products in their own retail space - "a store within a store."


** New Entrepreneur to our program, Brandy Wykes
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Brandy Wykes is the founder of Mayes NYC ([link removed]) , a woman-owned luxury plus-size clothing company produced in NYC. The focus is on fit, all patterns start at size 18 and are methodically adjusted by master patten maker to ensure a perfect fit. The designs are versatile, including back-to-front reversible, traditional reversible, and have something all ladies need, many pockets.


** WEALF shines at the Manhattan Chamber of Commerce's "Shop Small Biz" Street Fair this month
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Bringing the entrepreneurial spirit to the Upper Eastside (pictured left to right): Melanie Radley, member of WEALF’s Board of Advisors, Karen Radley, WEALF’s tech specialist, Rowena Scherer, founder of eat2explore, and Annabelle Santos, founder of Spadet and member of WEALF’s Board of Advisors.

The Shop Small Biz street fair, Saturday, September 10, provided a platform to help entrepreneurs and local small businesses sell their products and bring awareness to their services. The fair ran for 20 blocks on the Upper Eastside on Third Avenue. WEALF was pleased to participate and showcase our program participants and share our mission to help women become financially self-sufficient with attendees. WEALF supports the Chamber’s slogan, when you support a small business, you support a dream!

Founder of BabaLid, Sandy Bastien was on hand to talk about her innovative and practical product, a baby bottle with a detachable lid that tethers to the bottom of the bottle so parents never have to worry about dirty nipples or messy spills. More information at Babalid.com ([link removed]) .

Sash Millstein, founder of Aunt Ethel’s Pot Pies displayed her product varieties and shared with fairgoers the philosophy of her business: We took America's favorite comfort food and made it rich in flavor, restaurant-quality, and topped it with a buttery croissant puff pastry. More information at Auntethels.com ([link removed]) .

Dog days of summer may be over, but not the love we have for our pets! Rianna Young, founder of Happy Hounds didn’t miss an opportunity to give out free samples of her Mobility CBD Dog Chews, plant-based, hand-crafted, all-natural treats. More information at Happyhoundscbd.com ([link removed]) .

Sarah Frank of WEALF’s Board of Advisors was certainly a crowd pleaser serving free samples of delicious pistachio cake and banana bread from Chatman J. Cakes, founded by Jean Chatman, a WEALF entrepreneur. More information at chatmanjcakes.com ([link removed]) .

WEALF NEWS FLASHES

ARIANA TOLKA

Founder, Balkan Bites, maker of frozen Southeast European burek, a savory hand pie with a flaky, phyllo crust, is the winner of the best-frozen food category of Startup CPG’s Shelfie Awards 2022. Balkan Bites was one of over 300 brands and 600 products submitted. After being judged on taste, innovation, mission, and branding Balkan Bites won one of the 13 categories. Visit website balkanbites.co ([link removed]) to learn more.

NINA LALLI & JENNIFER FIORE

Founders, MONDAYS, pottery just celebrated the company’s tenth anniversary. The duo worked on dream collaborations and with dream stores to build a permanent collection of tableware and an evolving collection of one-of-a-kind pieces. A portion of each sale is donated to causes the pair believe in. Visit their website mondaysbk.com ([link removed]) , to shop their entire collection.

SASHA MILLSTEIN

Founder of Aunt Ethel’s Pot Pies was featured this month in Nosh’s vlog, Elevator Talk: Spicewell, Aunt Ethel’s Pot Pies, Khalsa Salsa, Toasty. Sasha talks about the story of starting her business and demonstrates the ease of heating up her product with a two-step process of toasting the crust and microwaving the filling. More information at Auntethels.com ([link removed]) .

ANNABELLE SANTOS

Founder of Spadet, featured on episode 87 of Lisette Grado’s podcast State of the Arts. Annabelle, a skilled problem solver, talks to Lisette about turning her 100% organic line of olive oil beauty products into a successful enterprise. Women entrepreneurs who are founding and growing successful businesses, listen to Annabelle’s story on the podcast’s website or Spotify. To learn more about Spadet, visit spadet.com ([link removed]) .
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