John,

Whether we're fighting to Flip the South, Save the Senate, or Establish
Justice, it takes resources -- funding from real people -- for us to win.

With that in mind, will you become a DFA Defender today to help sustain
our strategy of long-term organizing and deep year-round engagement?

Our strategy consolidates power, maximizes impact, and positions advance
strike teams in critical battlegrounds ahead of the GOP. As the first
grassroots progressive organization of its kind, DFA is a standard bearer
for our movement. 

[ [link removed] ]Whether you make a [ [link removed] ]small commitment of $3 a month or a [ [link removed] ]large
investment of $50[ [link removed] ], monthly donations of any amount are the backbone of
this organization. Become a DFA Defender right now!

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As a DFA Defender, you will power our movement for change and help fuel
our work nationwide, including these 7 campaigns that will help
progressives win in November:

Flip the South

DFA created our Flip the South Initiative because we believe that the
Democrats can be successful in southern states but fail due to a lack of
early and consistent financial investment, inadequate voter engagement,
and educating a sleeping New American Majority electorate as persuasion
versus simply a base guaranteed vote. Our program aggressively focuses on
progressive candidates in races across the South at every level of
government.

Mail our Way to the Midterms

Political research has shown that positive, personal messages mailed from
voters to voters can increase voter turnout. Writing postcards is a
creative and fun way to make a difference in the upcoming election and
mobilize not only voters but also engage the people close to you to help
write postcards too! Studies have even shown that postcards can sometimes
be just as effective at turning out voters as canvassing or phone banking.
We also know this works because DFA has been doing postcards since we were
founded in 2004. It is part of what we were built on and is fundamental to
grassroots voter mobilization. Our goal is to reach 200,000 voters with
postcards by the November Midterms.

Text-Out-The-Vote

In the fall of 2021 DFA ran a TOTV campaign, targeting 75,000 unlikely
voters in Pennsylvania. Out of that list, just over 25,000 people cast a
ballot. Lori Dumas, who ran for Commonwealth Court Judge, won her race
with just over a 21,000 vote margin. Our TOTV program helped get our
endorsed candidate across the finish line. We will be running the same
Text-Out-The-Vote program for the 2022 Midterms but this time we will be
targeting the voters our volunteers have mailed postcards to in our Flip
the South States, further increasing the likelihood of them turning out to
vote in November.

Establish Justice

Ending brutality and rooting out systemic racism are the defining human
rights issues of our time. Yet pessimists, even among democrats, want us
to turn down, and obediently sit on our hands. As progressives, we know
that historic changes require courage, commitment, and capacity. Members
of Democracy for America have all three. And that's why we're throwing our
backs behind our Establish Justice initiative.

Save the Senate and Hold the House

We've selected the best and brightest progressive candidates for
endorsement, with more to come as primary season heats up. Each of these
candidates meets the DFA bar for unapologetically progressive leadership.
DFA embeds with candidates to provide direct, customized campaign support
that fulfills the specific needs of each individual campaign.

50 State Strategy

Our 50 State Strategy will always be the cornerstone of our electoral
work; we believe that if you fight everywhere, you can win anywhere. As we
continue to lead in this work, we must have overlapping strategies, which
we refer to as a “layer cake” strategy, that fit within our 50 state (plus
D.C.) map. Our Purple to Blue, Flip the South and Establish Justice
programs allow us to hyper-focus, as we continue to build a strong
foundation for our 50-State Strategy.

Purple to Blue

Our program is a multi-cycle program that focuses on flipping legislative
chambers and winning statewide races in conservative strongholds, where
Democrats rarely invest energy or resources. In 2021, Republicans passed
thirty-three voter suppression laws across 19 states, in addition to
openly attacking women's reproductive rights. It is our firm belief that
if you want to have more success flipping congressional and statewide
seats, you must invest heavily in recruiting and supporting down-ballot
candidates. Through this program, we build our progressive bench while
also working to ensure that progressives control state legislatures, where
they can defend our democracy. DFA's Purple to Blue states for the 2022
cycle includes: Arizona, Georgia, Michigan, Minnesota, Nevada, North
Carolina, Pennsylvania, Texas, and Wisconsin.

[ [link removed] ]Join us in the fight each and every day by becoming a DFA Defender
today.

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We're grateful to be a people-powered organization and we're honored that
power comes from you. Thank you for powering the fight for a better
America every day.

- Molly

Molly Goldberg
Development Manager
Democracy for America




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