Tips from 4 creators who've been through it
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Hi Jay,

Growing your audience is hard! It takes a ton of time and effort
(already in short supply), and it's one of the top challenges creators
face .

So today, we're sharing how to cultivate more fans without getting burnt
out - with advice from the winner and three runners-up of our first
Podia Creator Fellowship.

Choose a channel that you enjoy.

Following whatever the crowd does on social media is tempting.

But Valeria Hernández , a wellness coach
(and first Podia Creator Fellowship winner) who focuses on plant-based
nutrition, recommends finding what feels good to you.

"Everyone's on TikTok right now," she points out, "There are so many
health coaches there, and I felt like I was missing out. Then I joined
the platform, and it was not my vibe."

She decided to ditch TikTok and go all in on email newsletters.

Learn how Valeria listens to her intuition to make her business unique
.

Make a marketing plan

Joseph D'Amico of Flex Lessons took his
classical piano teaching online, pivoting to a hybrid course and
community model. To attract new students, he had to look beyond his
existing in-person roster.

"Figure out how you're going to drive traffic," he recommends. People
won't discover you by magic.

Joseph writes SEO-focused articles, posts videos to grow his YouTube
channel, and regularly connects with people on Reddit.

Find out why Joseph decided to focus on just one audience
.

Batch your social content creation

Founder of Advocacy Alley , Jessica Wilson,
knows consistency is the key to audience growth.
"If you're trying to build a following, they have to see you very
often," she says. "So I started to find ways to batch content."

Jessica splits one idea into multiple posts. Using this method, she can
be active on three channels, despite a packed schedule creating her
first course on medical
self-advocacy while dealing with a full-time job and family.

Get inspired by how Jessica overcame her social media fears
.

Repurpose existing content

Get off the hamster wheel of churning out new material, advises Veronica
Green, an early years educational consultant and founder of Cultivating
Confidence .

"As a creative person, it's too draining," she says. "I'm all about
repurposing content."

Here's a sample repurposing workflow: turn a popular blog post into a
YouTube video → embed video in the post → create clips, quotes, and
images from video / post → share on social media → include in an
email.

Take a closer look at Veronica's marketing approach
.

These actions may be simple but they're the kind of to-dos that are easy
to overlook when there's so much on your plate. I hope you find these
creator tips helpful!

Best,
Spencer Fry, founder and CEO of Podia

p.s. Need a productivity boost? Join Podia Creator and RadReads founder
Khe Hy for a free
masterclass featuring David Allen (of Getting Things Done) on September
12, 11am EDT. Save your seat
to
learn how to hit the goals that matter most without stress and
overwhelm.

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