From Indivisible Team <[email protected]>
Subject The right wing isn’t backing down
Date December 7, 2019 4:46 PM
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AXIOS: “The non-profit arm of pro-Trump super PAC America First Action
is dropping $2.26 million on ads beginning today, targeting 27
Democratic House members the group sees as most politically vulnerable
in the impeachment fight.”

We need additional funds to respond -- [ [link removed] ]donate today.

Indivisibles,

Yikes!

This week, Axios reported that a reactionary right wing group staffed by
former Trump officials is launching more than $2 million’s worth of ads on
social media, TV, and newspapers, targeting House Democrats.

And this isn’t the first time. Per The Hill, they spent $1 million earlier
this year on their first round of ads -- and it drove over 34,000 calls
into congressional offices.

We know as well as they do that calls are effective, which is why
Indivisibles are making hundreds of calls every day. But we’re hearing
from allies on the Hill that they’re receiving more calls against
impeachment than for it, likely the result of this big Republican
investment in calls. To keep the impeachment fight alive, we absolutely
must drive more calls -- ASAP.

To support those calls, we’re building tools, writing policy resources,
and creating videos and ads to ensure Indivisibles are empowered and
informed -- and all of those things cost money (more detail below). In
fact, we’ve budgeted $82,500 to support our House impeachment work!

With the GOP’s ads already live and their callers outpacing ours, there’s
no time to waste before we respond. That’s why we’re asking for your help
today: [ [link removed] ]make a $10 donation right now to fund our impeachment call
resources, ad campaigns, and all our other work.

We’ve got a lot of plans in action to make sure every member of the House
knows it’s their job to impeach Trump. Here are just a few of the ways
we’re working to get our message out to members of Congress:

* Our own ad campaign -- We’re spending $55,000 to run digital ads in
congressional districts across the country, generating thousands of
calls to show key Republicans that their constituents demand
impeachment.

* Up-to-date policy resources -- Our policy team continually updates our
[ [link removed] ]guide to impeachment to make sure activists understand the process
and have the latest, most relevant information, and we’ve budgeted
$18,500 to help them do that. Our Director of Democracy Policy, Meagan
Hatcher-Mays, also records [ [link removed] ]Impeachment Daily to help Indivisibles
keep on top of the latest news.

* Organizing nationwide -- We’re hosting [ [link removed] ]impeachnow.org, a one-stop
hub for events and toolkits on impeachment, and spending $9,000 a
month to keep it all live. And our organizers are on the ground across
the country, working every day with group leaders to maximize their
impact.

All this work -- and more, as news continues to break about the Trump
administration’s crimes -- is critical to countering the right wing’s big
spending push and making sure Congress protects our democracy.

Unlike the groups we’re up against, we’re not funded by dark money and
huge corporate checks. We’re funded by real people, we work for real
people, and our tools are built to empower real people. That means we
can’t make any of our work happen without you.

[ [link removed] ]Please, send a $10 donation today to counter right-wing spending,
generate impeachment pressure, and fund all of Indivisible Project’s
critical work.

If you’ve saved your information with ActBlue Express Lane, your donation
to Indivisible Project will go through immediately:

[ [link removed] ]Donate $10 >>

[ [link removed] ]Donate $25 >>

[ [link removed] ]Donate $50 >>

[ [link removed] ]Donate another amount >>

Our movement has been calling for impeachment for years. Without you, we
would never have gotten here, but with you, we can go even further. Thank
you for making it all possible.

In solidarity,
Indivisible Team

P.S. -- We’ve heard from some folks recently a bit of despair, things like
“we’ll never be able to raise as much as the right wing can with all that
dark money.” And look -- we probably can’t match them dollar for dollar.
But that’s not where our power comes from: our power comes from people.
We’re using all of this money to empower Indivisibles, not to buy calls,
and that means we can use our money a lot more effectively. We know how to
make your $5 go a long, long way. So please, don’t feel like your donation
is too small to make a dent. Truly, every cent makes a difference:
[ [link removed] ]click here to donate today.

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