This month: join the song challenge, plus new culture corner watchlist recommendations
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ICYMI: Forward Together Song Challenge
The
Poor People’s Campaign<[link removed]> has created a variety of avenues for advocates, activists, and artists to support organizing in the lead up to the Moral March on Washington on June 18. One of the ways you can help turnout is through the
Forward Together Song Challenge<[link removed]>, an invitation to choirs, musicians, and all those who love music to share their own renditions of movement songs to help spread the word and build the movement. It’s not too late to submit your song for June!
Next month’s song challenge features hip hop artists and dancers remixing “New Unsettling Force.”
Visit the song challenge toolkit<[link removed]> for guidance on how to participate and submit your video. You don’t have to attend the Moral March on Washington to support the song challenge. Members of our staff will join the Poor People’s Campaign in Washington D.C.
We hope to see you there!<[link removed]>
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2022 CBPP Narrative Change Cohort
In June, our dynamic training duo of Chrystian Rodriguez and Jade Wilenchik will launch the second annual Narrative Change Cohort, in collaboration with the
Center on Budget and Policy Priorities (CBPP)<[link removed]>. Staff teams from CBPP’s
State Priority Partners<[link removed]> will participate in a four-day intensive training covering TOA’s values-based strategic communications approach and how to use our signature VPSA framework in their work.
Learn more about the State Priority Partners<[link removed]>.
Learn More<[link removed]>
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Jamila Hammami Launches Newsletter
On May Day, Communications Institute and Creative Change Retreat alum
Jamila Hammami<[link removed]> launched
Dispatches from the Struggle: Accounts from the Ground<[link removed]>. Jamila’s bi-weekly newsletter features movement news and cultural interventions, from Muslim Creative Zahra Noorbakhsh’s
comedy workshops<[link removed]> (Creative Change Retreat ’16) to Jamila's
on-the-ground reflections<[link removed]> on labor organizing from Amazon to ALU in NYC.
Read past editions and subscribe here<[link removed]>.
Read More<[link removed]>
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Now Live: June 2022 Editorial Calendar
Our
Editorial Calendar<[link removed]> for June is now live. In addition to Pride Month, we also celebrate Immigrant Heritage Month and African American Music Appreciation Month. Historic anniversaries include Stonewall, Bree Newsome's epic ascent, the creation of DACA, and multiple landmark legal cases potentially impacted if the SCOTUS leak becomes law. On June 8, the Tribeca Festival kicks off with both in-person and virtual events.
See our messaging tips<[link removed]> for these and other upcoming hooks.
Read More<[link removed]>
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Webinar: Anti-Immigrant Disinformation
On May 20 at 2 p.m. ET, our monthly Narrative Research Lab (NRL) webinar will feature a presentation by Shauna Siggelkow and Sarah E. Lowe of Define American. Their latest research, "
Immigration Will Destroy Us<[link removed]>," uncovers the messaging tactics of anti-immigration YouTube and its impact on the American public.
Please join us<[link removed]> to discuss both the report's findings and strategies and recommendations to collectively build a better story about immigrants online.
Register Now<[link removed]>
Graphic features a movie camera spotlighting headshots of TOA staff members Sughey Ramirez and Julie Fisher-Rowe with the text "culture corner: watchlist recommendations" written in yellow against a blue backdrop<[link removed]>
What We're Watching: Feat. Julie & Sughey
If you’re like us and experiencing
Abbott Elementary<[link removed]> withdrawals, we’ve got you covered. This month, we’re featuring two TOA staff recommendations for sitcom lovers and theater-goers.
Julie Fisher-Rowe, our Director of Narrative and Engagement, recommends checking out
Killing It<[link removed]> on NBC’s Peacock. This new offering, starring Craig Robinson and Claudia O’Doherty, examines the absurdities of hustle culture, our gig economy, and the widening economic inequality that spurs both on.
While doing so, it explores and explodes many of the myths that prevailing narratives tell us about economic opportunity: that hard work alone will get you ahead, that wealth is the ultimate goal and the wealthy have all the answers, while also alluding to the roles that race, class, and immigration status play. For more on pop culture portrayals of economic inequality, see our
Power of Pop: What TV Gets Wrong About Getting By<[link removed]> report.
We’re also fans of A24’s dystopian adventure
Everything Everywhere All at Once<[link removed]>. Sughey Ramírez, our Cultural Network Strategist, saw it in theaters this past weekend. Starring Michelle Yeoh, Ke Huy Quan, and Stephanie Hsu — loved her in
The Marvelous <[link removed]>
Mrs. Maisel<[link removed]> — the film is a welcome nod to the importance of expanding Asian-American representation as we celebrate Asian American and Pacific Islander Heritage Month.
What really stuck with Sughey after the film is that life is a collection of little moments or opportunities to choose joy and kindness, unapologetically. Doing so is always courageous and powerful and worth protecting. It reminds us of
Joy to the Polls<[link removed]> and how creative interventions can center joy as a mobilizing force.
Keep an eye out for the Culture Corner in future newsletters, where we’ll recap or preview must-see shows, films, art exhibits, or events at the intersection of narrative change and cultural strategy.
Image credits: Poor People's Campaign, Jamila Hammami, The Opportunity Agenda, The Opportunity Agenda, The Opportunity Agenda, The Opportunity Agenda
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