From Katie Porter HQ <[email protected]>
Subject Why our race will be so expensive
Date May 12, 2022 11:32 PM
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[ [link removed] ]Katie Porter for Congress

John—our race
could be one of the most expensive House races of 2022. Here’s why:

* The LA media market is the second most expensive in the country. In
fact, it’s 16x more expensive to run a TV ad here in the LA media
market than in states like Iowa (where Katie grew up)—a fact that blew
Katie’s mind when she first heard it.
* Orange County is a media desert. That means we have very few local
papers. Traditionally, candidates depend on good local news coverage
to get their message across to voters. But without much local
coverage, we have to invest more heavily in other (expensive) methods
of reaching voters—advertising online, on TV, and over the radio.
* Super PACs and dark money groups have already invested in this race.
One of the Republicans' biggest PACs just reserved nearly $2 million
worth of TV ads here in CA-47–and this is just the beginning. On top
of that, a conservative group has already run online ads attacking
Katie.
* In order to win, Katie will have to persuade swing voters. And that’s
expensive. It’s said that it takes 12 mail pieces to persuade one
voter. Our district is made up of a third Republicans, a third
Democrats, and a third independent voters—so winning those swing votes
is key.

[ [link removed] ]Can you chip in today so that we have the resources to compete in this
particularly expensive race?

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Team Porter

+------------------------------------------------------------------------+
|Katie is running for re-election in California’s 47th district, which |
|includes Irvine and coastal Orange County. This purple district contains|
|an equal number of Democrats and Republicans and is a must-win for |
|Democrats. Consider pitching in today so we have the resources to keep |
|Katie in Congress fighting for working people. |
| |
| [ [link removed] ]Donate ››› |
+------------------------------------------------------------------------+


 


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