Dear John,

I just want to make sure you saw this
email I sent yesterday. It's that important.

Our End Alzheimer's One-Day Match
Challenge is coming up soon on April 14.

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You can help us get this challenge off to a great start by donating
today.

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When you do, you can help to achieve
our challenge goal and further our mission to lead the way to end
Alzheimer's and all other dementia - by advancing global
research, driving risk reduction and early detection, and maximizing
quality care and support.

You can read more about our generous
match donor and see more examples of your impact in my email below.
Or, if you're short on time, you can make your gift now, so your
support can go 2X as far in the fight against Alzheimer's disease.

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Donate Now

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Thank you so much. I truly appreciate
your support.

Sincerely,
Donna McCullough

Chief Mission and Field Operations
Officer

---------- Forwarded message
----------

From: Donna McCullough, Alzheimer's
Association
Sent: Saturday, April 9, 2022

To: John
xxxxxx

Subject: ALERT: Just in! One-day match
challenge

For you: A sneak preview of this
very special match opportunity.

Alzheimer's Association

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DONATE NOW

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End Alzheimer's One-Day Match Challenge

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Dear John,

People who are living with Alzheimer's
disease may sometimes feel alone. But they're not alone if we're there
for them.

Right now, we have the opportunity to
join together as a community to provide care and support, accelerate
research and make an even greater difference in the critical fight to
end Alzheimer's.

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I'm excited to share a way you can
help in that fight - our End Alzheimer's One-Day Match
Challenge, taking place on April 14. That's in just a few days. But
because you're an important member of our community, you're getting a
special sneak peek starting today.

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You may be wondering why I'm telling
you about this special match challenge before the official launch next
week. I'm hoping you will help us get a head start today with a
generous gift that can go twice as far to help provide care and
support and advance research. Please donate today while your gift can
go twice as far to help us achieve our vision of a world without
Alzheimer's and all other dementia.

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Donate Now

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One reason your support today is so
important is that in order to unlock this $50,000 match, we must raise
every dollar by the deadline. By helping us get a head start today,
you'll help to make this challenge a success.

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But that's not the most important
reason for you to give today. Alzheimer's is destroying our families,
our finances and our future - and every day counts when it comes
to making progress toward ending this devastating and debilitating
disease. Right now, 1 in 3 seniors dies with Alzheimer's or another
dementia. Our fight is urgent.

Will you take the next step in the
fight to end Alzheimer's by taking part in our End Alzheimer's One-Day
Match Challenge with your first gift of $16 or more today to
accelerate vital research and help provide care and support to those
impacted by Alzheimer's?

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Donate Now

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This chance to have your gift go twice
as far is thanks to our generous supporter, Giovanni
"Doubty" Villanueva, who has agreed to match all gifts up to
a total of $50,000. His donation will help advance critical
Alzheimer's research in memory of Peter Hans Koelsch, the beloved
grandfather of his fellow team member on their philanthropic NFT art
project, EARC.

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John, no one
should ever face Alzheimer's alone. Thanks to you, our caring
community is here to help.

We offer care through services like
our Alzheimer's Navigator® that helps families create a caregiving
action plan. We provide support through our online forum,
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ALZ Connected®, a safe space for everyone affected by the disease
to share concerns and advice. And our masters-level clinicians are
available 24/7 on our free Helpline
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(800.272.3900) to offer guidance day and night.

We also accelerate research to advance
methods of treatment, prevention and, ultimately a cure. We do all
this for the more than 6 million Americans living with Alzheimer's and
their families who are counting on us, and our work is only possible
thanks to community members like you.

Now is a great time to get a head
start - show your support for our End Alzheimer's One-Day Match
Challenge today. Your gift can be matched and will further our mission
to lead the way to end Alzheimer's and all other dementia - by
advancing global research, driving risk reduction and early detection,
and maximizing quality care and support.

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Please make a generous donation now,
while it can go twice as far. You know the impact Alzheimer's can have
on families, on caregivers and on us all. But I also want you to know
the powerful difference you can make, especially when you give now to
get our End Alzheimer's One-Day Match Challenge off to a great start.

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Donate Now

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Thank you in advance for helping make
this one-day challenge a success, and for offering so much hope and
help in this crucial fight.

Sincerely,

Donna McCullough

Chief Mission and Field Operations
Officer

Facebook

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Twitter

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P.S. In order to achieve this
challenge, we must work together as a community to reach our goal
before the end of the day on April 14. Please do your part by giving
generously today. Thank you.

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Donate Now

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Your donation will strengthen our efforts
to advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2022 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org

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® | Donate

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