Dear John, I just want to make sure you saw this email I sent yesterday. It's that important. Our End Alzheimer's One-Day Match Challenge is coming up soon on April 14. You can help us get this challenge off to a great start by donating today. When you do, you can help to achieve our challenge goal and further our mission to lead the way to end Alzheimer's and all other dementia — by advancing global research, driving risk reduction and early detection, and maximizing quality care and support. You can read more about our generous match donor and see more examples of your impact in my email below. Or, if you're short on time, you can make your gift now, so your support can go 2X as far in the fight against Alzheimer's disease. Thank you so much. I truly appreciate your support. Sincerely, Donna McCullough Chief Mission and Field Operations Officer ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Saturday, April 9, 2022 To: John xxxxxx Subject: ALERT: Just in! One-day match challenge

For you: A sneak preview of this very special match opportunity.

Dear John, People who are living with Alzheimer's disease may sometimes feel alone. But they're not alone if we're there for them. Right now, we have the opportunity to join together as a community to provide care and support, accelerate research and make an even greater difference in the critical fight to end Alzheimer's. I'm excited to share a way you can help in that fight — our End Alzheimer's One-Day Match Challenge, taking place on April 14. That's in just a few days. But because you're an important member of our community, you're getting a special sneak peek starting today. You may be wondering why I'm telling you about this special match challenge before the official launch next week. I'm hoping you will help us get a head start today with a generous gift that can go twice as far to help provide care and support and advance research. Please donate today while your gift can go twice as far to help us achieve our vision of a world without Alzheimer's and all other dementia. One reason your support today is so important is that in order to unlock this $50,000 match, we must raise every dollar by the deadline. By helping us get a head start today, you'll help to make this challenge a success. But that's not the most important reason for you to give today. Alzheimer's is destroying our families, our finances and our future — and every day counts when it comes to making progress toward ending this devastating and debilitating disease. Right now, 1 in 3 seniors dies with Alzheimer's or another dementia. Our fight is urgent. Will you take the next step in the fight to end Alzheimer's by taking part in our End Alzheimer's One-Day Match Challenge with your first gift of $16 or more today to accelerate vital research and help provide care and support to those impacted by Alzheimer's? This chance to have your gift go twice as far is thanks to our generous supporter, Giovanni "Doubty" Villanueva, who has agreed to match all gifts up to a total of $50,000. His donation will help advance critical Alzheimer's research in memory of Peter Hans Koelsch, the beloved grandfather of his fellow team member on their philanthropic NFT art project, EARC. John, no one should ever face Alzheimer's alone. Thanks to you, our caring community is here to help. We offer care through services like our Alzheimer's Navigator® that helps families create a caregiving action plan. We provide support through our online forum, ALZ Connected®, a safe space for everyone affected by the disease to share concerns and advice. And our masters-level clinicians are available 24/7 on our free Helpline (800.272.3900) to offer guidance day and night. We also accelerate research to advance methods of treatment, prevention and, ultimately a cure. We do all this for the more than 6 million Americans living with Alzheimer's and their families who are counting on us, and our work is only possible thanks to community members like you. Now is a great time to get a head start — show your support for our End Alzheimer's One-Day Match Challenge today. Your gift can be matched and will further our mission to lead the way to end Alzheimer's and all other dementia — by advancing global research, driving risk reduction and early detection, and maximizing quality care and support. Please make a generous donation now, while it can go twice as far. You know the impact Alzheimer's can have on families, on caregivers and on us all. But I also want you to know the powerful difference you can make, especially when you give now to get our End Alzheimer's One-Day Match Challenge off to a great start. Thank you in advance for helping make this one-day challenge a success, and for offering so much hope and help in this crucial fight. Sincerely, Donna McCullough Chief Mission and Field Operations Officer P.S. In order to achieve this challenge, we must work together as a community to reach our goal before the end of the day on April 14. Please do your part by giving generously today. Thank you.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2022 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.