John, did you
see this important email I sent you this morning? I want to make sure you
don't miss it.

It's about our $50,000 3X Match
Challenge, which is made possible by our generous supporter, Michelle
Palomera, who is making this gift to advance Alzheimer's research in
honor of her late husband, Ken Sullivan.

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This very special match gives you the
opportunity to make a gift with 3X the impact to help provide care and
support, and advance critical research toward finding a cure.

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I'm sure you understand how important
it is to raise every dollar to achieve this challenge and I'm hoping
you'll help.

But this challenge ends on March 28
- in just three days. Please don't let this important
opportunity pass you by. Here's your chance to have your gift to fight
Alzheimer's tripled in impact now.

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Thank you,
Donna McCullough

Chief Mission and Field Operations
Officer

---------- Forwarded message
----------

From: Donna McCullough, Alzheimer's
Association
Sent: Thursday, March 25, 2022

To: John
xxxxxx

Subject: Ready to make 3X the impact
in the fight to ? end Alzheimer's?

There's still time to have your
gift matched and make 3X the impact.

Alzheimer's Association

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DONATE NOW

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$50,000 3X Match Challenge

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Dear John,

There is simply no time to waste.

Millions of people are at risk of
developing Alzheimer's disease. And your chance to achieve 3X the
impact in this crucial fight ends soon.

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This 3X matching gift challenge is
made possible thanks the generosity of Michelle Palomera, a friend and
ally in our fight against Alzheimer's, who has agreed to donate
$50,000 that can make your gift go 3X as far - up to $50,000
- to provide care and support and advance the research that
could one day lead to a cure.

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Donate Now

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Michelle is making this gift in memory
of her husband Ken, who at age 47 was diagnosed with Alzheimer's and
lost his life just five years later due to complications that arose
from the disease.

"I feel strongly that we must
find a cure, and more investments are needed to fund research,"
Michelle said. That is why she is making her gift in support of
Alzheimer's research.

But this match is only available until
March 28, and that's just four days away. Please make a gift that can
be tripled in impact now.

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We must do even more to provide care
and support to meet this growing need and advance research that can
improve detection and treatment. Please give today while your impact
can be tripled.

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Your gift can go three times as
far in the fight to end Alzheimer's.

$16 can become $48.

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$30 can become $90.

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$50 can become $150.

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Triple my impact now.

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Your generous support for the
Alzheimer's Association today will:

* Ensure that master's-level clinicians and specialists are there
every hour of every day to provide much-needed care and support
to caregivers and people living with Alzheimer's when they call
our free 24/7 Helpline (800.272.3900).
* Advance critical research, so we can learn more about this
progressive and fatal disease. Your support helps us continue to
accelerate research toward methods of treatment, prevention and,
ultimately, a cure.
* Strengthen our efforts to make Alzheimer's a national priority
and work at the federal and state levels to encourage
legislation that will increase research funding and improve the
lives of all those affected by Alzheimer's and dementia.

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Donate Now

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"The Alzheimer's Association provided not only resources
and guidance, but also support groups for Ken, as well as for me as a
caregiver. It was a safe haven for us during this journey,"
Michelle said.

The Alzheimer's Association also gave
Ken a new purpose. Always involved in charitable causes, once he was
diagnosed, Ken directed his focus to advocating, fundraising and
generating awareness about the disease.

Although it's the most
under-recognized health crisis in America, Alzheimer's affects
millions of people and families in different yet equally devastating
ways.

But the most powerful number in this
fight is ONE. When just one person you know is living with
Alzheimer's, you experience the pain and heartache. But it's also true
that every ONE person, like you, who donates to support our work, can
make a powerful impact.

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That's especially true now, during
this $50,000 3X Match Challenge, when your contribution can go THREE
TIMES as far to advance our mission to lead the way to end Alzheimer's
and all other dementia - by accelerating global research,
driving risk reduction and early detection, and maximizing quality
care and support.

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Thank you for being part of our
community. Your compassion and generosity matter more than you know.
Millions of Americans living with Alzheimer's depend on us for care
and support and to continue advancing new research - and we are
counting on you. Please make a gift now now while it can have 3X the
impact.

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Thank you for your support,

Donna McCullough

Chief Mission and Field Operations
Officer

Facebook

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Twitter

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P.S. Give today to this special
$50,000 3X Match Challenge - while your gift can triple in
impact. Please make your gift to fight Alzheimer's now.

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Donate Now

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Your donation will strengthen our efforts
to advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2022 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org

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® | Donate

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