John, did you see this important email I sent you this morning? I want to make sure you don't miss it. It's about our $50,000 3X Match Challenge, which is made possible by our generous supporter, Michelle Palomera, who is making this gift to advance Alzheimer's research in honor of her late husband, Ken Sullivan. This very special match gives you the opportunity to make a gift with 3X the impact to help provide care and support, and advance critical research toward finding a cure. I'm sure you understand how important it is to raise every dollar to achieve this challenge and I'm hoping you'll help. But this challenge ends on March 28 — in just three days. Please don't let this important opportunity pass you by. Here's your chance to have your gift to fight Alzheimer's tripled in impact now. Thank you, Donna McCullough Chief Mission and Field Operations Officer ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Thursday, March 25, 2022 To: John xxxxxx Subject: Ready to make 3X the impact in the fight to 💜 end Alzheimer's?

There's still time to have your gift matched and make 3X the impact.

Dear John, There is simply no time to waste. Millions of people are at risk of developing Alzheimer's disease. And your chance to achieve 3X the impact in this crucial fight ends soon. This 3X matching gift challenge is made possible thanks the generosity of Michelle Palomera, a friend and ally in our fight against Alzheimer's, who has agreed to donate $50,000 that can make your gift go 3X as far — up to $50,000 — to provide care and support and advance the research that could one day lead to a cure. Michelle is making this gift in memory of her husband Ken, who at age 47 was diagnosed with Alzheimer's and lost his life just five years later due to complications that arose from the disease. "I feel strongly that we must find a cure, and more investments are needed to fund research," Michelle said. That is why she is making her gift in support of Alzheimer's research. But this match is only available until March 28, and that's just four days away. Please make a gift that can be tripled in impact now. We must do even more to provide care and support to meet this growing need and advance research that can improve detection and treatment. Please give today while your impact can be tripled. Your gift can go three times as far in the fight to end Alzheimer's. Your generous support for the Alzheimer's Association today will: Ensure that master's-level clinicians and specialists are there every hour of every day to provide much-needed care and support to caregivers and people living with Alzheimer's when they call our free 24/7 Helpline (800.272.3900). Advance critical research, so we can learn more about this progressive and fatal disease. Your support helps us continue to accelerate research toward methods of treatment, prevention and, ultimately, a cure. Strengthen our efforts to make Alzheimer's a national priority and work at the federal and state levels to encourage legislation that will increase research funding and improve the lives of all those affected by Alzheimer's and dementia. "The Alzheimer's Association provided not only resources and guidance, but also support groups for Ken, as well as for me as a caregiver. It was a safe haven for us during this journey," Michelle said. The Alzheimer's Association also gave Ken a new purpose. Always involved in charitable causes, once he was diagnosed, Ken directed his focus to advocating, fundraising and generating awareness about the disease. Although it's the most under-recognized health crisis in America, Alzheimer's affects millions of people and families in different yet equally devastating ways. But the most powerful number in this fight is ONE. When just one person you know is living with Alzheimer's, you experience the pain and heartache. But it's also true that every ONE person, like you, who donates to support our work, can make a powerful impact. That's especially true now, during this $50,000 3X Match Challenge, when your contribution can go THREE TIMES as far to advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you for being part of our community. Your compassion and generosity matter more than you know. Millions of Americans living with Alzheimer's depend on us for care and support and to continue advancing new research — and we are counting on you. Please make a gift now now while it can have 3X the impact. Thank you for your support, Donna McCullough Chief Mission and Field Operations Officer P.S. Give today to this special $50,000 3X Match Challenge — while your gift can triple in impact. Please make your gift to fight Alzheimer's now.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2022 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.