We want to remind you that as of today, February 24th, we have adjusted our email metrics to give you a more accurate picture of your open rate. 

You will see the following metrics in Targeted Email:

-Open Count/Rate: This is the existing count/rate. It only counts “actual” opens triggered by user action.
-Machine Opens Count/Rate: This is a new metric. It only counts “machine” opens.
-Total Open Count/Rate: This a new metric. It counts both “actual” opens and “machine” opens.

This is our response to Apple's Mail Privacy Protection Program, which has caused all email sent to Apple’s Mail app to register as opened upon delivery. 

We now consider opens from Apple’s Mail app to be “machine” opens, and are tracking these separately from other “actual” opens that are triggered by a recipient manually clicking on your email.

Read more about tracking email open rates for Apple devices: [link removed]

On Wednesday, March 2nd, you will also be able to add Machine and Total Opens to your Email Test Case and Email Comparison Reports.

As always, feel free to reach out with any questions or concerns.



Yours,

Mark Puleo
(He, Him, His)
Vice President of Client Services, NGP VAN


We're here to help. Email us anytime at [email protected]

NGP VAN
655 15th St NW #650
Washington, DC xxxxxx

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